By Ben Puzzuoli, Technical Sales Director at KineticD
Mar. 15, 2012

KineticD Online Data Backup Expert Tips: What’s Keeping Your Business From Entering the Cloud?

There is no doubt about it; cloud computing is the way of the future when it comes to IT for business. However, regardless of the increasing popularity of online data backup and cloud computing, there are, unfortunately, still many businesses that are hesitant to take the plunge into this new, highly efficient way of handling IT concerns. So, the question is, with all the advantages that the cloud can bring about, what is holding these businesses back from joining the new IT revolution?

First off, amongst the excuses that businesses hesitant to leverage cloud computing might, use the simple fear of the unknown might be the most prevalent. After all, cloud computing, while being increasingly utilized by enterprises everywhere, is still a relatively new phenomenon, and many enterprises are thus hesitant to take the leap due to the relatively common ignorance of how it works, what it entails and what its myriad advantages include. In addition to this, paranoia over computer viruses and data security concerns are, of course, not entirely unjustified, and thus data that is stored online can often be perceived as being vulnerable. And, finally, since we’ve all had to deal with websites that work better at some times than others, many of these enterprises might fear that cloud computing will not work consistently enough to be relied on for their day to day business activities.

While being, of course, reasonably understandable, all of these perceptions and concerns are, upon closer inspection, nonetheless no excuse for avoiding the transition to the cloud. Indeed, if businesses truly desire to try to keep up with the competition, they must put some thought into how they feel about the cloud, and do some research to learn just what they are missing out on by sticking to their old ways of doing things.

For example, businesses skeptical about cloud computing due to security concerns must realize that these concerns weigh just as heavily in the minds of the cloud vendors as they do the clients that they serve every day. After all, if the security of just one customer’s account is compromised, loss of trust in the whole online storage provider’s infrastructure will be at risk as well. Luckily, in our electronically-connected world where companies rely on customer reviews and social network posts just as much as good old fashioned advertising, an online data backup or cloud computing company that suffers data loss in any way will usually be called out for it on the web. Thus, cloud vendors know that the success of their business relies on the impregnability of their platform and the rock-solid nature of their track record, and this, fortunately, holds these companies to the highest of standards.

For this reason, the data security methods employed by modern day cloud vendors are of the highest level available, with all the information being passed between the cloud computing company and its clients being protected by the most advanced encryption methods around, usually utilizing bank or military grade algorithms that have never been cracked. Data is often also encrypted while being stored on cloud vendors’ servers as well, often to the extent that even the cloud vendors themselves could never unlock the information, with the client to whom the data belongs holding exclusive possession of a client-side encryption key. In addition to this, many cloud vendors provide the businesses that they serve with client software that allows the administrator of their in-house IT network to assign varying levels of security protocols to various departments and employees, which in turn ends up serving to increase the security of their in-house networks as well.

Along with online hackers of course, natural disasters and physical theft can represent another potential threat to businesses’ data, and online backup and cloud computing service providers are indeed, to say the least, highly aware of this fact. To this end, businesses that store their information in the cloud can rest assured that intensive security measures are being employed by online storage providers to ensure that they have covered all of their bases when it comes to enduring any natural disaster or theft. In addition to this, they can also take confidence in knowing that there is in existence multiple backup copies of their data being generated and stored in geographically diverse locations, so that in the event that an earthquake, flood, or warehouse break-in does manage to infiltrate its way into any online data storage warehouse that may contain their information, their data will still be safe and encrypted somewhere else, and thus still accessible and uncompromised in any way.

Secondly to security, online data storage providers are also equally aware that reliability and consistency of performance are key to keeping their services valuable to their customers. For this reason, they work diligently to ensure that their clients never experience any downtime when it comes to the availability of their data or the performance of their online backup processes as well. And, when it comes to being a successful online storage provider, cloud vendors also realize that customer support is another vital component to the services that they provide, and thus almost all cloud vendors offer extensive customer support services to their clients so as to ensure that they remain well informed as to the all of the advantages that cloud computing has to offer, and feel safe and secure when it comes to who they are indeed trusting their data to in the first place.

We here at KineticD understand why many businesses are still hesitant to join the cloud, and this is due to the simple fact that we feel that the concerns that have been discussed in this post are all ones that are highly understandable. After all, a business’s data is its most important asset, and so for this reason we pride ourselves on being just as concerned about the protection and delivery of our clients’ data as are our clients are themselves. However, when all is said and done, the best way for businesses that are skeptical about the advantages and rock-solid reliability of online data backup and cloud computing to become more well informed on the subject is to simply give it a try! For this reason we always offer our free 14-day trial so that businesses can test the waters before they commit to signing up for our services. So, why not stop by our website today to learn more about what the cloud could do for your business?

About the author: Ben Puzzuoli is Technical Sales Director at KineticD, a Toronto based online data backup service provider.

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