Enter the LaCie World Backup Day Sweepstakes for the chance to win hard drives or online storage.

Paris, France, March 19, 2012 –/– LaCie is excited to announce its official partnership with World Backup Day. Celebrated on March 31st, World Backup Day is an annual event that aims to educate computer owners about the importance of regular data backup. LaCie joins the effort this year with several initiatives to get people thinking about their backup strategies.

LaCie World Backup Day Sweepstakes
Consumers can enter the LaCie World Backup Day Sweepstakes for the chance to win hard drives or online storage. From March 19th – 31st, LaCie will give away great prizes on its Facebook page to get people prepared for World Backup Day. Prizes include Rugged Mini, Little Big Disk Thunderbolt™ Series, Network Space 2, or 50GB of Wuala Secure Cloud Storage. To enter, visit

Become a Backup Guru
LaCie has put together an entertaining infographic on all things backup. Whether one is new to backup or in need of a refresher, this how-to guide is a useful resource to help users determine what backup plan is right for them. To view the backup plan, visit

LaCie Deals
In honor of World Backup Day LaCie offers several great deals including $10.00 off Rugged Mini (500GB), $20.00 off Wireless Space (1TB) and $40.00 off 5big Office. Just use promo code LACIEWBDAY at checkout to receive the discount plus free shipping. This offer is valid through March 31, 2012 at

Additionally, consumers can earn an extra 2GB of capacity from Wuala, LaCie’s Secure Cloud Storage service. To get this offer use code WORLD_BACKUP_DAY at The free storage is good for one year.

About World Backup Day
World Backup Day was chosen to be the day before April 1st (April Fools) in order to drive the message that one should backup all those pictures, spreadsheets, love letters, cat pictures, and important financial documents before it’s too late. World Backup Day began its inaugural celebration in 2011 by a few concerned users on It was a hit in the tech industry with virtually all tech news sources reporting on it. For 2012, World Backup Day has partnered with many media partners to spread the word of data backups. This holiday will continue to grow with larger events. Find out more at

About LaCie
With operations in the Americas, Europe and Asia, LaCie is a leading manufacturer of storage devices for PC, Apple, and Linux. LaCie has differentiated itself through sleek design and remarkable technical performance. Find out more about our products at

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Kristin Hunt (LaCie PR)
(503) 844-4545

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