Annual Guide and 5-Star Designation Identifies the IT Channel’s Most Partner-Centric Programs

THOUSAND OAKS, Calif., March 27, 2012 –/– Nexsan®, a leading independent provider of disk-based data storage systems, today announced it has received a 5-Star rating for the company’s partner program and will be part of the 2012 CRN Magazine Partner Programs Guide. The 2012 CRN Partner Programs Guide and CRN 5-Star Rating is the definitive listing of manufacturers and software publishers that support solution providers with exceptional products and programs. CRN’s Partner Programs Guide recognizes those vendors with business models that derive their revenue through the indirect IT Channel.

“We are pleased with this acknowledgement by CRN and proud that solution providers have shown continued allegiance to Nexsan,” said Michael McGuire, Chief Commercial Officer, Nexsan. “We remain dedicated to providing superior storage systems for the mid-market, a strong channel program and an operational model that makes Nexsan easy for our partners to do business with. As a company that is 100% committed to the channel, we continue to invest in our partner ecosystem and offer a different kind of storage experience that builds both partner and end-customer loyalty.”

In building the list, UBM Channel Research developed a methodology in which vendors are assessed on information provided in their submitted applications. The objective criteria takes into account each vendor’s investments in program offerings, partner profitability, partner training, education and support, marketing programs and resources, sales support and partner communication.

Nexsan has developed a sales environment where partners are first and foremost to its go-to-market strategy. The company provides partners with world-class products they can trust and a time-tested partner program that rewards their efforts. With a focus on the channel, Nexsan contributes significant resources to promote channel efforts, allowing partners to easily uphold their trusted advisory status. Exceptional channel support is enhanced by the Nexsan’s line of Flexible Storage Systems.

“Nexsan gets the channel and recognizes its dynamic nature which is increasingly important as solution providers address an increasingly diverse range of customer challenges,” said Lisa Mehl, President, DKAMSI. “As a longstanding Nexsan channel partner, we have benefitted from the company’s partner organization and now deploy their flexible storage products in 90% of our accounts. Nexsan’s responsiveness to customer requirements and their ability to turn market insight into sales is a real win for the company and its partners.”

“The companies listed in CRN’s 2012 Partner Programs Guide represent a comprehensive list of the best channel programs in the market today,” said Kelley Damore, VP and Editorial Director, for UBM Channel’s CRN. “The 5-star award is reserved for vendors that understand that a successful partnership does not rely solely on the technology. By offering their partners tools, education and regular updates, vendors on this list go above and beyond traditional support to ensure a mutually beneficial partnership.”

For more information about Nexsan products, please visit

The 2012 Partner Programs Guide and 5-Star Partners listing will be featured on and in the March 2012 issue of CRN.

About UBM Channel: (
UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at

UBM plc: (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries is organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Follow Nexsan products and news on Twitter at

About Nexsan
Nexsan® is a leading provider of innovative storage systems with over 10,000 customers worldwide. Nexsan’s pioneering hybrid systems combine solid state technologies, disk storage and advanced software to deliver radically new levels of performance and capacity at lower cost, enabling organizations to optimize traditional, virtual and cloud environments. With more than 28,000 systems deployed since 1999, the company delivers its storage systems through a worldwide network of solution providers, VARs and system integrators. Nexsan is based in Thousand Oaks, Calif. For more information, visit

For more information please contact:

Agency Contact:
Joe Austin
Ventana Public Relations

Contact CRN:
Scott Regan
UBM Channel

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