Thursday, May 03, 2012 –/– EMC Corporation (NYSE: EMC) today announced that Tulip Telecom (BSE: 532691/NSE: TULIP) will provide end-to-end managed on-demand storage services and Backup-as-a-Service (BaaS) using EMC unified storage and backup and recovery technologies from the Tulip Data City in Bangalore, the world’s third-largest Data Center and Asia’s biggest. Tulip’s cloud-based storage and backup service offerings are powered by EMC’s award-winning EMC VNX unified storage, EMC Avamar and EMC Data Domain technologies for storage and backup and recovery, enabling Tulip to offer enterprises managed services to address the growing complexities related to storage and backup of data.

On-demand storage and Backup-as-a-Service are cloud computing-based business models wherein information storage, backup, archival and de-duplication technologies are offered to customers “as per need” and in a “pay-as-you-use” manner.

According to the 2010 IDC Digital Universe Study[1], sponsored by EMC, digital information in India will grow from 40,000 petabytes to 2.3 million petabytes, twice as fast as the worldwide rate over the next decade (2010 to 2020). As a result, enterprises of all sizes – small, medium and large – will face an increasing challenge to store, protect and manage the rapidly-growing digital information and comply with backup requirements. This liability will only increase as social networking and Web 2.0 technologies continue to impact the enterprise, leading to the adoption of cloud computing solutions for new levels of agility, efficiency and control, and better optimization of capital investments. In a separate research by IDC in 2011[2] sponsored by EMC, 14 percent of the surveyed CIOs and key IT decision-makers at Indian organisations were already adopting cloud computing while 76 percent planned to use cloud computing after six months, indicating a strong uptake for cloud services in India.

Using EMC technologies, Tulip will address the growing market need for dependable cloud computing solutions for data storage and backup through hosted data centers. Never before have enterprises in India had access to managed services for online storage and backup at the scale that is offered at the Tulip Data City – a data center spread across 0.9 million square feet, with the capacity to house up to 12,000 racks.

Tulip’s innovative offerings, powered by EMC Avamar and Data Domain technologies and VNX unified storage, will enable enterprises to realize the benefits of leveraging a public cloud, namely:

* Reduced Data Center Footprint: For all intents and purposes, cloud storage is invisible; with no physical presence, it doesn’t take up valuable space at office or even at home (in the case of small businesses).

* Security: Storing confidential or sensitive information in the cloud is more secure than storing it locally. With online storage services, data is encrypted both during transmission and while at rest, ensuring no unauthorized users can access the files.

* Simplified, Automated Storage Management and Streamlined Backup and Recovery Processes: Cloud-based on-demand storage and backup and recovery services make the tedious process of backing up easy to accomplish through automation. Users can simply select what and when they want to back up, and the service does the rest. Furthermore, in the event of catastrophic data loss, users will have backups of all their original files at a separate location so they can restore them easily and with zero downtime.

* Increased Efficiency: Access to industry-leading IT personnel managed by Tulip and EMC will enable customers plan their IT in a more efficient and effective way. This managed services model helps customers minimize their dependency on in-house personnel, reducing personnel-related costs.

Partner Quote:

Deepinder Bedi, Executive Director, Tulip Telecom
“Tulip has always believed in constant innovation and partnering with the best, to offer to its customers, a world class services experience. We selected EMC technologies because we aim to deliver the industry leading solutions to our TDC customers. This choice is in line with Tulip’s rapid evolution to a leading enterprise solutions provider and is expected to enhance our services portfolio for Cloud offerings.”

“Managed services and cloud services are expected to gain prominence in coming years and Cloud, primarily Infrastructure as a Service, expected to grow at 30-40% is poised to becoming an integral part of Data Center Business. Considering this, Tulip backup and storage offerings, powered by EMC’s VNX unified storage and Avamar and Data Domain backup and recovery solutions, is well positioned to leverage this growth.”

EMC Executive Quote:

Rajesh Janey, President, EMC India & SAARC
“More and more enterprises are adopting a hybrid cloud model – choosing to manage mission critical applications in-house while allowing other applications to be managed externally. Enterprises in India are also demanding the need for storage and backup to be delivered through the cloud, to off-load their challenges of managing them in-house. The scale of Tulip’s cloud-based, on-demand storage and backup offerings is the only one of its kind in India, and will provide a differentiated approach to storage, while delivering the choice, control, flexibility, and cost efficiencies of cloud that are required by today’s IT organization.”

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