Canvio 3.0 Portable Hard Drives Now Offer up to 1.5TB of Storage and Enable Simple Transfers Between Mac and PC Without the Need to Reformat

IRVINE, CA, May 15, 2012 — / — Toshiba’s Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced that its Canvio® 3.0 and Canvio Basics 3.0 portable hard drives will now offer consumers up to 1.5 terabytes[1] of storage and Mac compatibility, without the need for reformatting, on a select Canvio 3.0 model. All of these offerings come equipped with USB 3.0 technology for higher data transfer speeds and enable consumers quickly and easily store, transfer and back up their valuable data.

“We understand that consumers have choices when it comes to computing and as a result, have varying storage needs,” said Maciek Brzeski, vice president of product marketing and development of branded storage products, Toshiba America Information Systems, Inc., Digital Products Division. “With our newest Canvio 3.0 portable hard drives, consumers can easily swap data between Mac and PC devices, eliminating the hassle of reformatting to work the way they want.”

Canvio 3.0: Easy to use and complete backup solutions
Toshiba’s Canvio 3.0 is a stylish and portable storage device that addresses a variety of storage needs. Featuring up to 1.5TB of storage, the Canvio 3.0 has the capacity to back up consumers’ entire computer systems and data transfer speeds are now faster than ever with the inclusion of USB 3.0 technology. Additionally, the 1.5TB solution includes a NTFS driver for Mac computers that allows users to easily swap data between Macs and PCs without having to reformat the drive.

The Canvio 3.0 also comes equipped with software that provides file, folder and full system back-up and recovery. Users can run a full system backup and file/folder backup simultaneously, as well as pre-set their back-up sessions using an easy scheduling feature. It also offers a free 30-day trial for its Cloud-enabled back-up feature.

To ensure maximum data protection, the Canvio 3.0 has a unique internal shock sensor and ramp loading technology to safeguard consumers’ valuable data against accidents and drops. Available in a variety of colors, including black, silver, white, red, blue and green, this storage device is the perfect marriage between style and powerful data protection.

Canvio Basics 3.0: Simple add-on storage in a box
The Canvio Basics 3.0 is Toshiba’s simplest storage solution. There is no software setup necessary and the device is ready to use right out of the box, allowing users to simply plug it into their PC and start saving their digital files. The Canvio Basics 3.0 offers up to 1.5TB of storage and supports USB 3.0 for rapid transfer speeds. Similar to the Canvio 3.0, the Canvio Basics 3.0 is also equipped with a special internal shock sensor and ramp loading technology to protect consumers’ files against accidents and drops.

Pricing and Availability
Pricing for the Canvio 3.0 line will range from $119.99 MSRP[2] to $199.99 MSRP. The 1.5TB solution, which includes the NTFS driver for Mac compatibility, will be available for $199.99 MSRP, while the 1.0TB offering will be available for $149.99 MSRP, the 750GB will be available for $129.99 MSRP and the 500GB will be available for $119.99 MSRP.

Pricing for the Canvio Basics 3.0 line will range from $109.99 MSRP – $180.99 MSRP. The 1.5TB solution will be available for $189.99, the 1.0TB will be available for $139.99 MSRP, the 750GB will be available for $119.99 MSRP and the 500GB will be available for $109.99 MSRP.

All of these products will be available in select retail locations and on in early June 2012.

Image Gallery
Images of the Canvio 3.0 and Canvio Basics 3.0 solutions can be found here:

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About Toshiba America Information Systems, Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of three business units: Digital Products Division, Imaging Systems Division, and Telecommunication Systems Division. Together, these divisions provide digital products, services and solutions, including industry-leading portable computers; televisions, TV/DVD Combination products, Blu-ray Disc™ and DVD products, and portable devices; imaging products for the security, medical and manufacturing markets; storage products for computers; and IP business telephone systems with unified communications, collaboration and mobility applications. TAIS provides sales, marketing and services for its wide range of products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. For more information on TAIS visit

About Toshiba Corporation
Toshiba Corporation is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 490 companies, with 203,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$77 billion). Visit Toshiba’s web site at

© 2012 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

[1] Hard Disk Drive Capacity. Hard drive capacity may vary. 1 Gigabyte (GB) means 109 = 1,000,000,000 bytes using powers of 10. See Hard Disk Drive Capacity Legal Footnote at

[2] Price. Reseller prices may vary. MSRP means “Manufacturer’s Suggested Retail Price.”

Access Communications for Toshiba
Yulimar Chiu, 415-844-6240

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