June 20 2011
By Mamush Heayie

After a successful Day 1, attendees of the Asigra Cloud Backup Partners’ Summit, arrived on June 13 at the spacious conference hall of the Toronto Downtown Sheraton Hotel to attend the Day 2 of the Fifth Annual Asigra Cloud Backup Partner Summit. In addition to all the great conversations happening in person, attendees were busy communicating in real time on Twitter using the hashtag #asigrapartnersummit

Tracy Staniland, Asigra’s Senior Director, Corporate Marketing, kicked off Day 2 by welcoming all the attendees. Those attending were encouraged to sign up for www.backupheroes.com, a community dedicated for the backup professionals and $10 for each new registrant would be donated to The Hospital for SickKids, one of the world’s leading pediatric health-care institutions.

Eran Farajun, EVP of Asigra also presented at the event on the topic of business relationship rhythm, a concept that focuses on strengthening partnership chains and enhancing the overall customer experience. This is a new approach to the relationship Asigra has with its Cloud Backup Partners, as well as the relationships Asigra Partners have with their customers and have with one another in the Asigra Partner ecosystem.


Keynote speaker Tiffani Bova, VP Research at Gartner gave an insightful presentation called “Reading the Tea Leaves: Transforming for Growth”, followed by Rebel Brown, bestselling author of Defy Gravity, who energized the audience with her presentation “Is Status Quo Killing Your Business.”

A panel discussion took place on sales strategies for cloud service providers moving from the SMB market to enterprise accounts. This session, entitled, “Enterprise Endeavours – Thinking Beyond the SMB Market” was moderated by Jason Buffington, Senior Analyst, Enterprise Strategic Group (ESG); and the panelists included: Gayle Rose, CEO, EVS Corporation; Simon Chappell, CEO, Backup Technology; and Yaser Wassef, EVP, The Harding Group. Panelists shared their challenges and rewards when going after the enterprise market, and shared their success stories.

The event provided sessions across four key areas, appropriately titled “OutMarket”, “OutSell”, “OutPerform”, and “Operational Best Practices”. The sessions were well attended, and show registrants selected sessions based on area of interest.

For more details, check out Asigra’s blog: http://www.asigra.com/blog/

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