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Enhancements Enable Partners to Strengthen Their Marketing and Sales Disciplines While Driving More Cloud Backup and Recovery Managed Services
TORONTO – July 11th, 2012 — /BackupReview.info/ — Asigra Inc., a leading Cloud Backup, Recovery and Restore (BURR) software provider since 1986, today announced multiple enhancements to its Hybrid Partner Program. With the goal of amplifying the already strong relationship between the company and its partners, Asigra responded to the needs of its global partner ecosystem by creating these enhancements to help Asigra partners augment their marketing efforts to claim their share of the growing cloud backup and recovery market. The program enhancements include an automated marketing platform with turnkey cloud backup and recovery demand generation campaigns, a new on-boarding process for partners and a new online partner forum. The partner program enhancements were announced at the 2012 Asigra Cloud Backup™ Partner Summit, which took place from June 11th to June 13th at the Sheraton Center in Toronto.
“As the cloud backup and recovery market becomes even more and more competitive, the marketing tools and support that Asigra is giving us are very welcome,” said Gregory Tellone, CEO, Continuity Centers. “These enhancements are a demonstration of Asigra’s commitment to their partners, and that they are invested in our success. These new tools will be very helpful as we differentiate ourselves from the competition and claim our share of the market.”
“As part of the relationship with our partners, we want to be their virtual marketing team as we believe that marketing is a key ingredient for our partners’ growth strategies. To that end, we’ve added these enhancements to our hybrid partner program to provide our partners with the marketing and sales tools they need to remain competitive,” said Tracy Staniland, Senior Director, Corporate Marketing. “We recently executed a marketing pilot program with members of our Partner Advisory Council to demonstrate the power of marketing and how in today’s market a digital presence is absolutely necessary. Those that participated in the program were provided with access to ready-made cloud backup demand generation campaigns, our automated marketing platform for easy deployment of the campaigns and access to marketing professionals at Channel Maven Consulting who helped them develop a stronger digital presence that lead to increased brand awareness and reach within their respective markets. Our goal is to provide our partners with the right sales and market resources they need to be even more successful.”
The Asigra automated marketing platform provides Asigra partners with a variety of turnkey demand generation campaigns that can be co-branded and customized easily. Partners can customize the campaigns by adding their logos, corporate color schemes, contact information and they can even tailor the messaging to match the specific target market.
“Asigra has provided their partners with huge marketing play by delivering turnkey cloud backup demand generation campaigns, One-2-One marketing support, and executive engagement,” said Heather K. Margolis, Founder & President, Channel Maven Consulting. “By giving partners a marketing team at their disposal, Asigra enables their partners to not only execute on marketing strategies and tactics but also teaches them to fish.”
To help new partners accelerate their time to market and begin generating cloud backup managed services revenue faster, Asigra has also enhanced its on-boarding process. “When partners join, they want to hit the ground running,” said David Smith, Senior Director, Partner Development, Asigra. “The on-boarding process will help them with that goal by making them aware of all the different sales and marketing resources available to them through our extensive Hybrid Partner Program. The new on-boarding process will also help new partners immerse themselves into the Asigra Partner Ecosystem and start enjoying the benefits of belonging to one of the most technologically progressive and successful partner communities.”
The new online partner forum encourages communication between Asigra Partners, allowing them to share ideas and best practices, “The Asigra Partner Ecosystem spans the globe, so it’s not always easy for us to communicate with one another,” said Alan McDonald, President and CTO of XiloCore. “The Asigra Cloud Backup Partner Summit is a venue for partners to meet face to face, but it only happens once a year. We’re glad to see the launch of the new partner forum, organized into topical discussion categories for engineers, salespeople, and business owners. This improved platform for collaboration makes it easier for us to communicate all year round and obtain quicker answers from Asigra’s growing global community of Backup and Recovery experts.”
“For Asigra, it’s all about the relationship we have with our partners,” said Eran Farajun, EVP, Asigra. “We strive for a harmonious relationship rhythm between us and our partners, one that reaches beyond technology to include the alignment of business models from a marketing, sales and technology perspective. We’re more than a technology provider, we’re a business partner focused on delivering value beyond software to our partners. I know our partners will use these tools to create value and form better relationships with their clients.”
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