By Ben Puzzuoli, Technical Sales Director at KineticD
July 12, 2012

KineticD Online Data Backup Expert Tips: Threat Awareness; the Key to IT Security for Business

Any person or business that relies on computers and digital information for their daily operations should already know that viruses, malware and identity theft are very real dangers that they must seek to defend themselves against at all costs. However, when it comes down to it, the nature of these and other cyber attack threats is an ever-evolving one, with hackers and other malicious agents constantly seeking to redesign, reconfigure and advance their destructive tactics so as to outwit the antivirus programs, firewalls and other cyber-defense protocols that might attempt to stand in their way. Thus, the key to making sure that you are doing everything possible to protect your business’s valuable information is staying abreast of what the newest threats are, and how to defend your enterprise against them.

It is important to keep in mind that not only are cyber-threats constantly evolving, but so are our data accessing equipment and activities as well. Anytime a new technology is utilized or a new system put into place by a business, a whole new range of potential IT security vulnerabilities for hackers to attempt to exploit pop up. For this reason all enterprises, especially developing ones that are constantly expanding in personnel and IT infrastructure, must be vigilant about staying up-to-date in the ever-evolving world of IT security threats.

Another fundamental point to bear in mind is that the dangers to your enterprise’s data are not restricted to those brought about by malicious agents that operate secretly and anonymously on the web, with IT security threats potentially originating from such unsuspecting sources as the clients that your business serves, or employees within your organization itself!

Indeed, staying abreast of the current threats to data security requires an in-depth understanding of the sheer multitude of different forms that they can and are predicted to take. For example, not all viruses are designed to simply corrupt or compromise the security of data that is stored on hard drives or servers, with some actually being created to damage and exploit the weaknesses of the hardware itself that holds said data in the first place. “Hacktivism”, in which political activists attempt to infiltrate the IT infrastructures of business or government agencies for political reasons, is demonstrative of the fact that not all hackers are motivated by sheer destructive desires. And, in addition to this, “distributed denial-of-service” attacks attempt (and often succeed) at flooding the payment gateways and other crucial IT elements of businesses so as to render their entire website inaccessible to its clients.

Of course, the range of potential threats to your business’s IT unfortunately doesn’t stop there. As stated before, the use of newer technology by the masses serves to also in turn usher in a whole new variety of data security vulnerabilities to both businesses and individuals alike. The increasingly ubiquitous use of social networks has brought about a new wave of malicious spamming agents who are spreading viruses and stealing the identity of more and more users every day. With the massive and relatively recent shift to smaller, personal digital devices like smartphones and tablets for daily business activities, mobile botnets, root kits and other dangerous threats to data security for these devices have of course increased as well. And, even beyond the abovementioned political motivations of protesters, “cyber warfare”, in which international espionage agents work day and night to exploit the vulnerabilities of the increasingly internet-reliant infrastructures of businesses and governments alike for covert political means, is an increasingly dangerous cyber-threat as well.

So, the question is, how is a developing business supposed to keep up with all of these constantly evolving threats to the security of their data? Well, in short, defending against these malicious elements is a practice that is best left up the experts, and that’s why we here at KineticD have always made it our number one priority to remain one step ahead of the ever-evolving world of potential dangers to the security of our clients’ digital information. By trusting us with your online data backup and mobile cloud computing needs, you will also in turn be able to benefit from the fact that we always ensure that our systems are rock-solid when it comes to data security, and are constantly optimized to anticipate any new cyber-threat that comes about or is indeed predicted to emerge in the near future. All of our online data backup and cloud computing suites have security built in at every level, starting with the bank-grade, 448-bit Blowfish encryption (a level of encryption that has never been cracked) that we apply to your data before it even leaves your company’s computers to be backed up on our secure servers. But, don’t just take our word for it; visit our website today to learn more about how we protect the data of our over 60,000 business users against the ever-changing world of data security threats and try our software free!

About the author: Ben Puzzuoli is Technical Sales Director at KineticD, a Toronto based online data backup service provider.

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