London, UK, Aug 21, 2012 — / — EMC Corporation (NYSE: EMC) today announced that iomart Group plc (AIM:IOM) is provisioning the EMC® Avamar® deduplication backup software and system to strengthen its cloud-based backup-as-a-service offering for enterprise and SME customers across its main hosting brands.

This includes services provided to customers through iomart Group subsidiaries iomart Hosting and RapidSwitch, as well as its cloud services channel brand Westcoastcloud.

iomart Group is using Avamar to underpin its enterprise-class managed backup solution to customers both on-site and off-site, backed by award-winning SLAs. iomart Group is also offering Avamar as part of its channel proposition to increase availability of the enterprise-grade back-up solution and the variety of software support.

Customer Benefits:

* Increased performance: Data deduplication significantly reduces customers’ backup time by only storing unique daily changes; this also optimises the bandwidth necessary for individual backups and reduces network traffic.

* Fast, single-step recovery: Customers can recover entire backups or individual files or directories immediately.

* Easily scalable and simple to manage: The complete managed service is delivered to customers through a single Internet-based interface which supports a range of operating systems and software.

After noticing a trend in the market and increasing customer demand for cloud-based backup services, iomart focused on developing a backup solution that could fulfill these needs and offer scope for future expansion.

Data integrity and security were paramount considerations in iomart’s selection process. After evaluating a number of solutions, iomart chose Avamar because it offered the organisation the most cost-effective and resilient backup solution with simplified management for iomart Group employees and customers.

For iomart customers, the Avamar-powered service provides responsive and secure enterprise-grade data backup and recovery, as well as a streamlined user-experience that is delivered via a unique web-based interface. Customers are able to backup significant amounts of data online without having to make a capital investment to do so – and the process is quick: data is deduplicated and only the unique daily changes are stored, which reduces bandwidth requirements. In the event of data recovery, Avamar features a one-step process through which entire backups or individual files or directories can be accessed immediately.

Avamar’s application programming interface (API) has been successfully integrated with iomart’s customer control panels and is currently being rolled out across the Group.

Bill Strain, CTO, iomart Group said: “To support the growth of our cloud backup-as-a-service customer offering we needed a reliable and efficient solution that was simple to manage for our customer base and employees. Avamar provided best-in-class technology and infrastructure that strengthened our offering of a flexible and secure solution with high data integrity, at a suitable price point.

iomart Group’s capital investment in Avamar gives its customers enterprise backup technology without the big price tag. We have already witnessed a significant return on investment through the deployment of Avamar and we are expecting to see further benefits as we roll it out across other areas of our business.”

Tony Argyrou
Sales Director
Tel: +44 (0) 207 448 4600
Email: sales[@]

London Office Address:
11 – 21 Paul Street

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