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Cloud-integrated Enterprise Storage Provider Honored for Channel Strategy

Santa Clara, Calif. – August 27, 2012 — /BackupReview.info/ — StorSimple, the leading provider of cloud-integrated enterprise storage for Windows and VMware infrastructure, today announced it has been selected by UBM Channel and CRN as a 2012 Emerging Technology Vendor. The annual list features the most innovative vendors who not only deliver technology that is easy to use, but can generate the high margins solution providers require. The vendors that make up the CRN Emerging Technology Vendor list were founded in 2006 or later, have revenue under $1 billion and have an active U.S. channel strategy.

Among these Emerging Vendors are companies that have already established themselves in their market segment and others that are already making an impact despite a recent launch. Each organization on the list represents a new partnership and go-to-market opportunity for solution providers looking to identify new vendor partners.

StorSimple is the leading provider of cloud-integrated enterprise storage, a new category of storage systems that combines primary, backup, archive and disaster recovery (DR) capabilities in the cloud. Leveraging high-performance storage with SSDs and hard drives in the appliance, the company’s solutions provide enterprise-level capabilities such as 100TB of local capacity, up to 80 percent faster DR times and the ability to run across multiple clouds. StorSimple appliances are the only cloud storage solutions to have received certification for both Windows Server 2008 and VMware.

The company works with resellers worldwide, including traditional solution providers who sell VMware, servers and storage, as well as regional storage VARs who have not worked with cloud solutions and large VARs who have not worked with storage. StorSimple appliances offer channel partners and VARs increased potential revenue through the opportunity of selling an iSCSI SAN with cloud integration. Solution providers typically see a margin of 30 percent for the hardware sale as well as 25 percent of annual cloud storage fees as well as good margins on capacity licenses and support services.

“Emerging doesn’t mean what it used to,” said Kelley Damore, VP, Editorial Director, UBM Channel. “And this collection of up-and-comers and new-to-the-game vendors is on an upward trajectory that a host of young companies that preceded them could barely imagine. With new innovations like cloud computing and virtualization speeding up the pace of innovation, and technology mainstays like storage and networking branching off into new directions, this list encapsulates a tectonic technology shift where the recently founded are starting to rule the roost and become household names much more quickly than in the past. We congratulate each vendor on the list and congratulate them for placing an emphasis on innovation and ease of use, features that are the hallmark of any successful channel offering.”

Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view a sample of the list and read the editorial accompaniment visit www.CRN.com.

“We are honored to be recognized as one of the rising stars in our industry as we continue to build our customer base through channel partners, bringing affordability and innovation to the cloud storage market,” said Bill Cordero, VP, Worldwide Channels, StorSimple. “The CRN Emerging Vendors Award represents StorSimple’s success in pioneering the category of cloud-integrated storage, due in large part to our channel strategy and strong VAR partners.”

About StorSimple
StorSimple (www.storsimple.com) is the leader in cloud-integrated enterprise storage for Windows and VMware environments. StorSimple securely and transparently integrates cloud storage for on-premises applications and offers a single appliance that delivers high-performance tiered local and cloud storage, live archiving, cloud-based data protection and disaster recovery, reducing cost by up to 80 percent compared to traditional enterprise storage. StorSimple has uniquely achieved the most stringent “Certified for Windows Server 2008” and VMware Ready certifications, and was named the Microsoft BizSpark Partner of the Year 2011 and a Best of VMworld 2011 Finalist. The StorSimple 5010 and 7010 appliances were named 2011 Products of the Year in the Storage Systems category by Storage magazine/SearchStorage.com.

UBM Channel
UBM Channel (www.ubmchannel.com) is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at http://www.ubmchannel.com. Follow us on Twitter at http://twitter.com/ubmchannel

UBM plc
UBM plc (www.ubm.com) is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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Agency Contact:
Amanda Breeding
Lois Paul and Partners
(617) 986-5731
Amanda_Breeding[@]lpp.com

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