Latest release of Acronis backup & recovery® eases cloud backup adoption, increases enterprise application support and reduces TCO and management burden

Woburn, MA, Sept. 05, 2012 — / — Acronis, a leading provider of disaster recovery and data protection solutions for physical, virtual and cloud environments, today announced an advanced, flexible unified platform for data protection and disaster recovery with its latest release of Acronis Backup & Recovery®. Acronis’ innovative unified platform can grow and develop with the dynamic needs of enterprise networks, while reducing total cost of ownership (TCO) and delivering a faster, more efficient and comprehensive data protection strategy.

The advanced unified platform of Acronis Backup & Recovery® enables customers to purchase licenses for only the agents and application support they need today, with the ability to access more functionality ‘on demand’ as their environment changes. This can dramatically reduce the management burden of procuring, learning and integrating additional products as networks evolve, thereby reducing time and cost with one solution that can be managed across physical, virtual and cloud environments.

“The fast pace of change within a corporate environment is introducing new challenges for disaster recovery,” said Dave Russell, research vice president, Gartner. “Big Data, storage virtualization, cloud-based backup and a continued reliance on tape and disk means that IT organizations need to respond quickly to user demands for system and data availability. Moving systems and data securely between multiple platforms without extended disruption to employee productivity is a mandatory requirement today.”

Acronis is also addressing the increased adoption of cloud infrastructure for storage optimization by introducing disk-to-disk-to-cloud staging into its unified backup and recovery platform. Automated disk-to-disk to-cloud backup shortens the backup window for live physical and virtual machines and simplifies management of both destinations. With Acronis Backup & Recovery, IT administrators can now get the benefits of both local and cloud backup in a comprehensive, unified experience.

“We launched Acronis Backup & Recovery in June 2011 as a single solution for hybrid enterprise environments,” commented Dmitri Joukovski, vice president of product management for Acronis. “Today, the volume and velocity of corporate content creation and mobile computing adoption are introducing new data challenges for IT organizations, and, as a result, uncomplicated and flexible solutions for data protection and storage optimization across multiple environments are in demand. The integrated, yet modular approach of Acronis can give IT organizations the confidence that whatever network development they may face tomorrow, easy access and availability of their protected data, no matter where it resides, can be achieved.”

The new functionality upgrade also includes granular recovery for Microsoft® Exchange and the option to buy support for Microsoft® Exchange Server, in addition to the support for Active Directory®, SQL Server® and SharePoint® applications relied on by enterprises worldwide, that are already included within the Acronis Backup & Recovery® unified platform.

Acronis Backup & Recovery is a unified platform from which an organization can centrally manage data protection and disaster recovery tasks for physical, virtual and cloud environments from a single management console, and move data between environments quickly and easily. This can offer a dramatic reduction in management overhead and TCO, as the platform can manage Windows® and Linux, and all major hypervisors including Red Hat® Enterprise Virtualization, VMware® vSphere™, Windows® Hyper-V™, Citrix® and Parallels®, and integrates with Acronis Cloud storage in one installation. By using same technology in all environments, Acronis is one of the few vendors who enable the recovery of machines to dissimilar hardware, and between physical and virtual environments.

Acronis presents first affordable integrated disaster recover and data protection platform, June 2011.

About Acronis
Acronis ( is a leading provider of easy-to-use disaster recovery and data protection solutions for physical, virtual and cloud environments. Its patented disk imaging technology enables corporations, SMBs and consumers to protect their digital assets. With Acronis’ disaster recovery, deployment and migration software, users protect their digital information, maintain business continuity and reduce downtime. Acronis software is sold in more than 90 countries and available in up to 14 languages.

Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis International GmbH in the United States and/or other countries.

Lucy Millington

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