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AVG Survey Shows Group at Risk for Identity Theft, Financial Fraud
AMSTERDAM & SAN FRANCISCO, Oct. 1, 2012 — /BackupReview.info/ — AVG Technologies (NYSE: AVG), the provider of Internet and mobile security to 128 million active users, today announced the findings of its recent 15-city North American digital security survey that show a pressing need for baby boomers to become more educated about digital security. While the original survey identified the top 10 savviest cities for digital protection, numbers also revealed that baby boomers still have a lot of work to do when it comes to safeguarding against identity theft, financial fraud and loss of personal data.
In celebration of National Cyber Security Awareness month in October, AVG encourages baby boomers to focus on making their online lives safe and secure. Defined as adults between the ages of 46 and 64, baby boomers make up one quarter of the U.S. population. 81 percent own desktop computers, 61 percent use laptops, and another 30 percent have smartphones. A surprising 20 percent use tablets to conduct online transactions.
While baby boomers have demonstrated a willingness to use today’s most advanced digital platforms, many are still not aware of the resources available to protect their identities. Of the 1,300 baby boomers surveyed with home Internet access, AVG determined the following:
“Some of the better attackers know exactly who they are dealing with and will view baby boomers as being deficient in online safety skills,” said JR Smith, CEO of AVG Technologies. “The opportunity to take advantage of them is on the rise; therefore, it’s important for baby boomers to familiarize themselves with how to minimize the risk of theft or fraud.”
At least some baby boomers have taken proactive steps toward digital security. The survey highlights that 39 percent run manual antivirus scans more than once per month, a good preventative measure, which AVG offers along with providing real-time scanning for web and file access. However, more than 50 percent back up their home computer data with external media such as CDs, USB sticks or other personal storage products.
When it comes to mobile security, baby boomers are even further exposed:
“Mobile devices have become extremely popular with aging parents and grandparents,” said Smith. “Tablets and smartphones simply make life easier by allowing access to family photos, banking, shopping, and medical records from any location at any time. What they don’t know is that public Wi-Fi, for example, makes them extremely vulnerable to data theft. And you don’t have to be a grandpa to leave your iPad in a taxi.”
In addition to installing a free, robust antivirus program on PCs and mobile devices, AVG recommends the following simple steps to minimize the risk of fraudulent charges, identity theft and personal data loss:
Download AVG Internet Security 2013 for free and learn more about AVG’s ecosystem of security and internet lifestyle products at www.avg.com.
About AVG Technologies (NYSE: AVG)
AVG’s mission is to simplify, optimize and secure the Internet experience, providing peace of mind to a connected world. AVG’s powerful yet easy-to-use software and online services put users in control of their Internet experience. By choosing AVG’s software and services, users become part of a trusted global community that benefits from inherent network effects, mutual protection and support. AVG has grown its user base to 128 million active users as ofJune 30, 2012 and offers a product portfolio that targets the consumer and small business markets and includes Internet security, PC performance optimization, online backup, mobile security, identity protection and family safety software.
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Source: AVG Technologies
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