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Nir Zahavi, Marketing Communications Manager at KineticD
October 19, 2012

KineticD Online Data Backup Expert Tips: Cloud Computing, the Ultimate Digital Safety Net

Without a doubt, all of us should consider ourselves quite fortunate to be living in an era in which information can be stored, copied and accessed with ease.  Increased digitization of our media has proven a great advantage to both individuals and businesses alike, with a vast majority of companies, regardless of their size or focus, having now become much more likely to store their information in the form of digital files than the other, more traditional, media formats.  And, for this reason, the data that digital devices generate and store has now become a lot more of a central focus to most businesses, who are leveraging the evolving world of digital technology to their advantage more and more each day.

The Double-Edged Sword of Digital Information
However, regardless of the myriad benefits that this new digital era is bringing to modern businesses, increased dependence on digital files can still be a double-edged sword if not handled responsibly.  After all, no matter how advanced the machines are that are storing and generating all of this data, it is still necessary that businesses keep in mind that no form of technology is 100% resistant to all of the outside elements that could potentially jeopardize its stability.  And, the list of these elements is unfortunately quite lengthy, with culprits ranging from common maladies like hardware failure and computer viruses, to comparatively rare, yet far more catastrophic events like water leaks, fires and earthquakes.

The “Digital Safety Net”
So, the question is, how can businesses hope to avoid these dangerous data loss pitfalls while still being able to enjoy the many gains that digital technology brings about?  Well, luckily there is a solution, a “digital safety net” if you will, the genesis of which lies in the very nature of digital information itself.  Indeed, the fact that digital data can be copied and distributed to virtually any location with ease has led to the invention of online data backup and cloud computing, a rapidly expanding industry that can efficiently ensure that business avoid all forms of data loss entirely.  In addition to this, cloud backup can also assist businesses to vastly increase the remote accessibility and leveragability of all of their precious data as well.

What Exactly is Online Backup?
Online data backup is the process of exporting encrypted copies of your business’s files safely over the Internet to a remote server.  By backing up in this way, companies are not only able to enjoy the peace of mind of knowing that their files will be safe from computer viruses and failed hard drives, but can also rest assured that they won’t lose any of their mission critical data in the event of a natural disaster or physical theft.  Furthermore, since an exact copy of all of a business’s important information is stored online when backing up to the cloud, the value of said data increases vastly as it becomes quite easy to access from almost any remote location.  This is, of course, a vital aspect for all businesses to take advantage of if they want to stay ahead in our increasingly mobile business world.

Entering the Cloud
Fundamentally, all that is required to begin using cloud services is to install special software on the machines that one wishes to be automatically backed up and protected.  Luckily, over the years this software has become increasingly easy to install and use.  In fact, some cloud vendors are now even offering “agentless” software solutions that only must be installed on one single computer that will then orchestrate the backing up of all of the other machines on the network automatically.  With either type of cloud software, once a total system backup has been performed, incremental backups can then be scheduled to automatically take place at specific times or on an as-needed basis.  In addition to this, advanced services like file versioning allow businesses to recover lost data that they themselves might not have even been storing on their own systems anymore in the first place!

While there are countless other beneficial aspects to the cloud, the bottom line is that the vulnerability of digital information can easily and effectively be counterbalanced by taking advantage of what modern day cloud vendors have to offer.  We here at KineticD are proud to have provided this “digital safety net” to our clients for over a decade now.  We have always made it our top priority to offer the most advanced level of online data backup and cloud computing services available on the market today, and so we of course offer all of the features discussed in this post, amongst a whole host of other cutting edge cloud tools.  And, when it comes to data security, we feel that our 100% data recovery track record should speak for itself.  Please stop by our website today to try our free 14-day trial and to learn more about what KineticD could do to protect your business’s all important digital files.

About the author: Nir Zahavi is Marketing Communications Manager at KineticD, a Toronto based online data backup service provider.

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