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By Ben Puzzuoli, Technical Sales Director at KineticD
November 05, 2012

KineticD Online Data Backup Expert Tips: Cloud Backup vs. External Drives; Which is Right for Your Business?

When it comes down to it, there are two main ways in which to back up and protect your irreplaceable business data: external hard drives and the cloud.  While there’s no denying that each approach has its pros and cons, those that firmly side with one method are often quite quick to only focus on finding faults with the other.  So, how should a business go about clearly deciding which of these two backup methods is right for their data?  Let’s consider three main factors:

1. Cost
When it comes to business, budget is of course a key concern.  While the prices of external hard drives are continuing to fall, they nonetheless remain a relatively costly commodity overall, especially for businesses that house massive amounts of data.  Add on to this the fact that if a business is doing well, it is usually expanding in both size, scope and, yes, the amount of digital information that it needs to store and access.  This means that these successful companies will be forced to continue to purchase more and more hard drives, which are business expenditures that will be hard to recoup if a company decides to switch to cloud backup down the road.  Online data backup, on the other hand, is usually supplied to businesses as a utility-based, scalable commodity.  With this more efficient method of charging their customers, clients of cloud vendors need only pay for the amount of data backup storage space that they need at a given time.

2. Ease of use
Another huge advantage to choosing the cloud for backup is that most of the time online data backup procedures are almost entirely automatic.  Indeed, an increasing number of cloud vendors are now offering incremental and automatic backup software to their clients.  This special software allows businesses to enjoy the peace of mind of knowing that their backups will always take place and will never be accidentally forgotten or mismanaged due to human error.  On the other hand, with most external drives, backups are required to be manually performed on a schedule that must be carried out by an employee of the business.  It’s pretty easy to see which option wins this category, with online data backup and cloud computing offering the potential to free up human resources for your business that would otherwise be needed to execute and keep track of the onsite backup procedures.

3. Reliability
Of course, one of the biggest aspects in which online data backup and cloud computing clearly win out over conventional, onsite backup is that of reliability.  While issues of cost and ease of use between these two backup methods might be able to be argued by some, when it comes to reliability the cloud is second to none.  The reasons for this are numerous, and a few have already been referenced in this post, but one of the most fundamental is the fact that cloud backup is offsite backup.  Since all cloud data is safely stored at a remote location, any data loss that might take place due to natural disasters, like floods, earthquakes and fire, cannot compromise the safety of the backed up data that is stored remotely in the cloud.  The remote aspect of cloud backup also helps protect against data loss due to spikes in the electrical grid of a business, which can often end up having ill effects on multiple machines, including, of course, external hard drives.

So, there you have it; online data backup should be the clear choice for any business that wants their data backup method to be reliable, cost effective and easy to use.  We here at KineticD are proud to be part of this revolution in the quality of data protection, and cloud services in general as well.  We have been providing the most cutting edge cloud backup tools available to our clients for over 10 years now, all the while without ever having lost a single file!  Our client software is easy to use and fully automatic, and we offer highly-scalable pricing solutions so that even the smallest of business can afford to take advantage of what the cloud has to offer by choosing to go with us.  Please visit our website today to try our free 14-day trial and to find out for yourself what the KineticD advantage is all about!

About the author: Ben Puzzuoli is Technical Sales Director at KineticD, a Toronto based online data backup service provider.

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