Nir Zahavi, Marketing Communications Manager at KineticD
November 09, 2012

KineticD Online Data Backup Expert Tips: Why Backup in the Cloud?

With more and more businesses increasingly relying on digital information on a daily basis, it is no wonder that online data backup and cloud computing have become so popular.  After all, many of these modern companies now rely almost entirely on their data to be very foundation upon which their business’s survival rests in the first place.  For this reason, data loss in our contemporary, computerized era simply cannot be considered an option by most business organizations.  But, why backup in the cloud?  Well, in order to understand why cloud backup is now so important, one must first understand a few basic principles of online data backup and cloud computing.

Upon signing up for an online data backup company’s services, the user will usually download special software that is to be installed on some or all of the machines that the user is looking to keep automatically and remotely backed up.  Once this has happened, the user then generally has the choice of what sort of backup scheduling they would like to have take place.  There are two fundamental principals behind the efficient scheduling of backups.  The first is to try to have them happen during the most idle times of system usage, and the second is making sure that they are still taking place with enough frequency that the system is sufficiently protected against data loss at all times.  Luckily, balancing these two aspects of cloud backup has now been made much easier by contemporary cloud technology in which incremental backups can constantly be taking place anytime there is even the smallest moment of increased system resource availability.

All files that undergo the cloud backup process are first compressed and encrypted by the online backup software in preparation of being sent over the Internet to be safely housed on the cloud vendor’s servers.  Of course, while the advantages of storing one’s backup cache remotely are numerous, one main benefit is that catastrophic local events, such as fire, earthquake or theft, will be unable to threaten the existence of your mission-critical business data.  In addition to this, online backup software not only makes the backups fully automatic and as ultra-efficient as possible, but also ensures that backups are always successfully performed by alerting the user if there is ever any problem with the backup process.  And, some cloud vendors even offer “agentless software”, in which a single machine can manage the backup processes of all of the rest of the local computers and servers on the network!

Of course, by having a clear view of the types of hang-ups that can potentially lessen the effectiveness of cloud backup, one is far more likely to be able to overcome them.  One potential weakness of cloud services is the amount of internet bandwidth it often requires.  This is becoming less and less of a problem as internet speeds continue to increase, but still must be taken into consideration if you wish to ensure that online backup is indeed the right choice for your business.  Another potential pitfall of the cloud is that sometimes it can take a significant amount of time to retrieve all of your data in the case of massive data loss.  Luckily, however, there are now numerous ways to get around this problem, with some cloud vendors offering hybrid backup solutions in which both online and local backup are harnessed to deliver both the safety of offsite backup and the faster recovery times of local backup.

When it comes to cost, like any service, the price of cloud backup can vary widely.  There are an extensive variety of cloud services available, and different vendors, of course, demand different rates.  Luckily, an increasing number of cloud vendors are offering their services on a utility-based, scalable pricing structure in which businesses must only pay for the level of cloud infrastructure that they need at a given time.  This has served to open the door to cloud services for many smaller businesses that in the past would have been unable to afford to backup online.  When it comes to understanding how cloud backup costs compare to that of local backup there are many things to consider, such as the price of external hard drives, etc.  However, with the cloud’s aforementioned scalability, online data backup is showing itself to be the less expensive option for an increasing number of businesses.

We here at KineticD understand that there is a lot of competition out there when it comes to online data backup and cloud computing.  For this reason we’re proud to be one of the few cloud vendors around that can claim a 100% data recovery track record after being in business for over 10 years now.  Throughout the last decade we’ve always made it our top priority to provide our clients with only the most cutting edge cloud tools available.  From our state of the art, patented Continuous Backup technology to our uncrackable, 448-bit Blowfish Data Encryption, it’s no wonder that over 60,000 business users are at this very moment taking advantage of our cloud services.  But, don’t just take our word for it; visit our website today to download our free 14-day trial software and to find out more about what KineticD can do for your business!

About the author: Nir Zahavi is Marketing Communications Manager at KineticD, a Toronto based online data backup service provider.


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