Nir Zahavi, Marketing Communications Manager at KineticD
November 23, 2012

KineticD Online Data Backup Expert Tips: Cloud Backup Cost Vs. Quality

With more and more companies relying on digital information these days, online data backup is quickly becoming well known as the only totally foolproof method available for ensuring that data stays backed up and secure, no matter what.  After all, while local backups can be mostly sufficient enough to protect data, they can quickly be rendered useless in the event of any sort of catastrophic occurrence, such as a natural disaster or theft, which could happen in the workplace.  Plus, with modern day online data backup you can enjoy the efficiency of contemporary cloud computing software that is usually configured to automatically backup anytime a file is altered or saved anew, allowing the backup process to become a true “no brainer” for businesses.

Of course, since cloud backup has increased so drastically in popularity, there are now quite a large number of companies to choose from to trust with your online data backup concerns.  Many of these companies are offering quite affordable, and sometimes even free, cloud backup solutions.  However, for businesses of any size, it must be understood that most free online data backup options are designed with only the minimalist needs of the consumer in mind, and are usually quite restrictive as to the amount of data that can be stored in the cloud at any given time.  Plus, free or relatively inexpensive cloud backup providers do not usually offer many the high tech cloud IT services that are now commonly provided by more advanced cloud vendors.

For this reason, when looking into any type of cloud backup services, businesses must be sure to study deeply the technological details of any vendor that they are considering doing business with.  Before signing on the dotted line, companies must be sure to conduct a fair amount of research on any potential cloud vendor, including the company’s history, data recovery track record and unbiased customer reviews.  Asking around to find out what sort of cloud solutions other similarly sized businesses are presently using can also be of great help, as can searching the Internet for the opinions posited within discussion groups and online data backup review blogs.

As mentioned before, with the cloud backup industry expanding so rapidly, the market is now flooded with cloud vendors, many of them obsessed with nothing more than making their services cheaper than the others.  While this has served to increase the number of people and organizations that can take advantage of cloud services, it must be understood that there are many quite dangerous risks that can come about from choosing to only consider the services cheap, subpar online backup companies.  One of the biggest of these dangers to watch out for is insufficient data security.  After all, what good does it do to back up your data up in the cloud if you end up making all of your information more vulnerable to hackers and other malicious agents in the process?

Make sure that any cloud vendor that you are considering signing up with will store your company’s files in a high-level state of encryption.  This should be the case both while the data is in transit between your business and the cloud vendor (at which time it can be particularly vulnerable to hackers), and while it is being stored on the cloud vendor’s secure servers.  Encryption should always be password protected, and any company wanting total data security should request client-side encryption keys, in which only the business who owns the data can ever gain access to the files, with not even the most senior IT manager at the online backup company itself having the ability to decrypt the data.

The bottom line is that, unlike the needs of consumers, most modern businesses must seek the most high quality online data backup services they can afford in order to be sure that their mission critical data will be truly safe and secure.  Plus, the services of super low-priced or free online backup companies can often be devoid of many of the cutting edge features that the more advanced cloud providers can offer businesses to maximize both their data’s security and mobile leveragability.  Indeed, while cheaper online backup providers might be able to save your company a few dollars, the cost of not having the same level of cloud computing features as the competition can often not be worth the discount in the first place.

In addition, beyond the problem of cheaper online data backup companies not offering the level of cloud services that the modern business needs in order to stay ahead, there is the more insidious concern of less expensive or free online data backup service providers that do not make good on their promises.  Many of these companies will claim levels of cloud services that will not actually be delivered after payment has been received from the client.  To avoid this scenario, make sure that all online backup service companies that you are taking into consideration provide a Service Level Agreement, or SLA, and, as mentioned before, never sign up with a cloud vendor without having first conducted some research on their history and general reputation in the industry.

Overall, while each case is different, it would be a mistake for any business to only focus on the lowest priced or free online data backup service providers.  Businesses must bear in mind the dangerous impact that inadequate or downright faulty online data backup could impose upon the overall success of their organization.  And, if you or your business have ever had a bad experience with any of these types of cloud vendors in the past, please be sure to speak up!  By writing an honest review on any cloud vendor that did not live up to their promises, you can help save other businesses and individuals alike from the potentially devastating fiscal effects of data loss and data security breaches.

We here at KineticD understand that the modern day business has quite a number of cloud vendors to choose from when it comes to finding an organization to keep their data safe and securely stored in the cloud.  That is why, after being in the cloud services industry for over 10 years now, we are so proud to be one of the few cloud vendors to have always maintained a 100% data recovery track record.  Throughout our history, we’ve always make it our top priority to provide only the most cutting edge, state of the art cloud tools to our clients.  However, we also understand that cloud services must affordable in order to be implementable by organizations in the first place, and that is why we offer our utility-based, highly-scalable pricing solutions, so that all of our over 60,000 business users can enjoy the peace of mind of knowing that they are only paying for the level of cloud infrastructure that their organization actually needs at any given time.  But, don’t just take our word for it, please visit our website today to try our free 14-day trial and see for yourself what the KineticD Advantage is all about!

About the author: Nir Zahavi is Marketing Communications Manager at KineticD, a Toronto based online data backup service provider.

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