Car buyers, auto industry, suppliers demanding reliable, decentralized data

DETROIT, MICH. – Jan. 17, 2013 — / — Online Tech, with plans to become the largest data center operator in the Midwest, is expanding as cloud computing reshapes the auto industry.

In-car Wi Fi, connected dashboards and more music options are among the data-dependant features highlighted in new and concept vehicles at this week’s North American International Auto Show.

Industry executive are simultaneously moving the underpinnings of their supply chains to the cloud. Big data demands are expected to drive $232 billion in IT spending between now and 2016.

“The 2011 Asian Earthquakes and Tsunami were a wake-up call for the entire auto industry,’’ said Online Tech Co-CEO Mike Klein. “Those disasters showed the extreme vulnerability of many manufacturing supply chains. Decentralized supply chains fared better. Suppliers learned back-up systems are essential.”

Manufacturing has been growing, particularly in Michigan, with new auto sales expected to return to the 15 million mark this year. Recent natural disasters, however, have highlighted the vulnerability of often-fragile global supply chains. Hurricanes Sandy and Katrina knocked out data centers in vulnerable coastal areas.

Michigan, in comparison, is safer from natural disaster than any other state in the Continental United States.

Realizing most of the nation’s data centers are in disaster prone areas, auto suppliers and OEMs are increasingly looking more to growing in the Midwest.

Apple co-founder Steve Wozniak recently predicted data centers will dominate technology growth in 2013 because businesses need collaborative solutions and consumers are demanding choice and multiple online options.

“Michigan has a big advantage as the need for greater amounts of secure data grows,’’ Klein said.

About Online Tech
Online Tech, Michigan’s largest managed data center is becoming the largest in the Midwest, expanding into at least four new markets. The “Fort Knox’’ for data is known for complete redundancy – “backups for everything” – from multiple back-up generators and backup systems to locations straddling two power grids and even two CEOs.

Online Tech leads in secure, compliant hosting services including cloud hosting, managed dedicated servers, Michigan colocation and disaster recovery. Online Tech’s Midwest data centers assure mission critical applications are always available, comply with government & industry regulations, and continue operating after a disaster. Backed by independent HIPAA, PCI, SSAE 16, and SOC 2, Online Tech delivers the security, privacy, and availability expected from world class data center operators. For more information, call (877)740-5028, email or visit

Press Contact
April Sage
Online Tech
734.213.2020 x113

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