New Program to Accelerate Partner Success as Inbound and Content Marketing Replaces Traditional Approaches

SUNNYVALE, Calif.– April 23, 2013 — / —, provider of 3-in-1 hybrid cloud backup, archiving and disaster recovery as a service (DRaaS), today unveiled its new Managed Service Provider (MSP) Marketing Enablement and Lead Generation Program. Designed to accelerate partner success, the program offers multi-tiered support for MSPs based on’s proven methodologies for increasing inbound leads, conversion rates and customer acquisition.

“Marketing practices are experiencing disruptive change,” said Gary Sevounts, vice president of marketing, “Older techniques such as cold calling, spamming and trade show exhibits yield increasingly less results, require large budgets and waste valuable resources. A majority of IT decision makers are increasingly using search engines, IT communities, peer and media reviews. has embraced the new inbound marketing model, which leads potential customers to our web site through the availability of relevant, educational content – and then they contact us when ready. This approach has generated strong results and we look forward to sharing many of the inbound marketing techniques and best practices responsible for these results, with our partners. We’re confident the program will help them generate interest and strong repeatable leads when marketing and selling’s 3-in-1 Cloud Server Backup and Disaster Recovery service.”

“A vast majority of managed service providers lack the resources and budgets to build and execute an effective marketing program, much less a program that is customized to a particular solution offering,” said Art Ledbetter, director of channels, “ has achieved rapid growth in the last year with the cutting edge tools and best practices we’ve accumulatively implemented, and we’re excited to extend these tools and knowledge base to our partners.”

The MSP Marketing Enablement and Lead Generatation Program features three levels of support providing a range of services:

• Basic - The Basic marketing package includes inbound and content marketing foundation training, cloud server backup and disaster recovery value proposition and messaging, content strategy and a basic conversion optimization workshop.

• Advanced - Advanced support adds advice for SEO optimization, landing pages, enhanced conversion optimization, and community outreach.

• Pro - Pro support includes consultation and budget for enhanced SEO optimization, PPC optimization, and help with keyword strategy development. In addition, partners will be invited to participate in a metrics workshop, joint webinars, and have customized content generated by

About DataProtect DataProtect is an enterprise-grade online backup and disaster recovery solution for small and mid-sized enterprises and MSPs. The solution replaces disparate backup products, manual backup processes and offsite services with a 3-in-1 simple online backup service that integrates local, offsite, and remote office backup, archiving and disaster recovery. It does not require appliances for on-premise backups and can be deployed within minutes.

About is an award-winning provider of enterprise-grade 3-in-1 backup, disaster recovery and archiving technology for small/medium enterprises, distributed organizations, and managed service providers (MSPs). The SaaS-based solution enables companies to simplify backups and instantly recover data through a single management point. With local, offsite, archiving and disaster recovery functionality integrated into one solution, delivers the value of multiple products at a fraction of the cost.

Headquartered in Sunnyvale, Calif., was established in 2008 by successful serial entrepreneurs and technology executives from companies such as Netscape, VeriSign, Symantec, EMC, and Shutterfly. For more information, visit visit or Follow on Twitter at

Tweet this: @zettanet Introduces MSP Marketing Enablement and Lead Generation Program to Accelerate Partner Success

Tags: cloud server backup, hybrid cloud backup, disaster recovery as a service, DraaS, disaster recovery, offsite backup, online backup, cloud backup, remote backup, server backup


Nick Mueller
Marketing Manager
(650) 590-0950

PR Agency for Zetta:
Ventana Public Relations
Sabrina Sanchez
(540) 253-5060

Source: Zetta

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