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New Program to Accelerate Partner Success as Inbound and Content Marketing Replaces Traditional Approaches
SUNNYVALE, Calif.– April 23, 2013 — /BackupReview.info/ — Zetta.net, provider of 3-in-1 hybrid cloud backup, archiving and disaster recovery as a service (DRaaS), today unveiled its new Managed Service Provider (MSP) Marketing Enablement and Lead Generation Program. Designed to accelerate partner success, the program offers multi-tiered support for MSPs based on Zetta.net’s proven methodologies for increasing inbound leads, conversion rates and customer acquisition.
“Marketing practices are experiencing disruptive change,” said Gary Sevounts, vice president of marketing, Zetta.net. “Older techniques such as cold calling, spamming and trade show exhibits yield increasingly less results, require large budgets and waste valuable resources. A majority of IT decision makers are increasingly using search engines, IT communities, peer and media reviews. Zetta.net has embraced the new inbound marketing model, which leads potential customers to our web site through the availability of relevant, educational content – and then they contact us when ready. This approach has generated strong results and we look forward to sharing many of the inbound marketing techniques and best practices responsible for these results, with our partners. We’re confident the program will help them generate interest and strong repeatable leads when marketing and selling Zetta.net’s 3-in-1 Cloud Server Backup and Disaster Recovery service.”
“A vast majority of managed service providers lack the resources and budgets to build and execute an effective marketing program, much less a program that is customized to a particular solution offering,” said Art Ledbetter, director of channels, Zetta.net. “Zetta.net has achieved rapid growth in the last year with the cutting edge tools and best practices we’ve accumulatively implemented, and we’re excited to extend these tools and knowledge base to our partners.”
The Zetta.net MSP Marketing Enablement and Lead Generatation Program features three levels of support providing a range of services:
• Basic - The Basic marketing package includes inbound and content marketing foundation training, cloud server backup and disaster recovery value proposition and messaging, content strategy and a basic conversion optimization workshop.
• Advanced - Advanced support adds advice for SEO optimization, landing pages, enhanced conversion optimization, and community outreach.
• Pro - Pro support includes consultation and budget for enhanced SEO optimization, PPC optimization, and help with keyword strategy development. In addition, partners will be invited to participate in a metrics workshop, joint webinars, and have customized content generated by Zetta.net.
About Zetta.net DataProtect
Headquartered in Sunnyvale, Calif., Zetta.net was established in 2008 by successful serial entrepreneurs and technology executives from companies such as Netscape, VeriSign, Symantec, EMC, and Shutterfly. For more information, visit visit www.zetta.net or www.facebook.com/zettastorage. Follow Zetta.net on Twitter at www.twitter.com/zettanet.
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