Marketing Enablement Webinars are Designed to Help MSP Backup Partners and Resellers with Limited Marketing Budgets to Increase High Quality Leads by up to 100 Percent in Six Months

SUNNYVALE, Calif.– May 08, 2013 – / – today announced a series of free webinars designed to share lead generation best practices with MSP backup partners and resellers. The series, which continues Friday, May 10, 2013 is part of’s MSP marketing enablement program, announced earlier in April.

MSP Lead Generation 101
Friday, May 10 at 10 a.m. PDT
This webinar will outline how MSPs can increase high quality leads by 100 percent in six months using a content marketing strategy. Offering digital content makes it easier for potential clients to educate themselves and more likely to become a customer as a result. MSPs will also learn how to increase their conversion rates by 50 percent by promoting their successes and the brands they represent.

May 10 webinar registration:

MSP Lead Generation 102: SEO Basics
Friday, May 17 at 10 a.m. PDT
MSPs will learn how organic search can be the most cost-effective source of new business leads, and will cover:

• Basic SEO optimization

• Landing page development

• Simple link building

May 17 webinar registration:

MSP Lead Generation 103: PPC + Online Advertising
Wednesday, May 22 at 10 a.m. PDT
MSP Lead Generation 103 will discuss how to generate new leads with PPC advertising on a low budget, with the implementation of:

• A keyword strategy: How PPC and SEO keywords are the same, yet different

• PPC landing pages: Page elements that get conversions from PPC

• Adwords vs. display: Sharing the budget to get the most value on the dollar

May 22 webinar registration:

For more information, see’s blog post about MSP Lead Generation 101 at:

About is an award-winning provider of enterprise-grade 3-in-1 backup, disaster recovery and archiving technology for small/medium enterprises, distributed organizations, and managed service providers (MSPs). The SaaS-based solution enables companies to simplify backups and instantly recover data through a single management point. With local, offsite, archiving and disaster recovery functionality integrated into one solution, delivers the value of multiple products at a fraction of the cost.

Headquartered in Sunnyvale, Calif., was established in 2008 by successful serial entrepreneurs and technology executives from companies such as Netscape, VeriSign, Symantec, EMC, and Shutterfly. For more information, visit visit or Follow on Twitter at

Tweet this: @zettanet hosts webinar series on MSP marketing and increasing high quality leads by 100% in 6 months

Tags: MSP marketing, MSP backup, enterprise cloud backup, cloud server backup


Zetta Contact:
Nick Mueller
Marketing Manager
(650) 590-0950

PR Agency for Zetta:
Ventana Public Relations
Sabrina Sanchez
(540) 253-5060


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