DRAPER, Utah – June 25, 2013 — / — StorageCraft® Technology Corporation today announced that Nicole Petrielloand Laura Shafer have been recognized by UBM Tech Channel’s CRN as two of the top Women of the Channel. CRN’s annual list recognizes nearly 300 female executives across vendor channel organizations, distributors and solution providers for their accomplishments over the past year, and the far-reaching impact they are having on the technology industry going forward.

This year’s Women of the Channel were chosen by the editors of CRN based on their achievements as executives and the amount of influence they wield over the technology channel. These women represent a changing trend in a traditionally male dominated industry.

Petriello, who serves as director of distribution and channel programs, and Shafer, the director of product marketing, have played instrumental roles in StorageCraft’s growth and in the development of the company’s reputation as a leading provider of best-in-class backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops. With their assistance during the past year, StorageCraft has successfully launched new products: StorageCraft Cloud Services in December and the award-winning StorageCraft ShadowProtect® Granular Recovery for Exchange 7 in April.

“We honor and congratulate this list of influential women who are dedicated to supporting the mission of the channel,” said Robert Faletra, CEO, UBM Tech Channel. “For years, we have identified and celebrated the women who have made an indelible mark on the technology industry through unmatched innovation and razor focus on meeting the needs of the IT channel community.”

Petriello, a 16-year veteran of the technology channel, is based in New Jersey and has been with StorageCraft for three years. Shafer, who is located in the company’s corporate headquarters in Draper, Utah, has been in the IT channel for 11 years, the last eight with StorageCraft.

“Without the efforts of these two women, StorageCraft would not be where it is today,” said Curt James, Vice President of Marketing and Business Development at StorageCraft. “We are proud to have them as part of our team, and we know they will continue to excel.”

A special feature of the Women of the Channel is in the June issue of CRN magazine and expanded coverage of The 100 Most Powerful Women of the Channel will be featured online at

About StorageCraft Technology Corporation
StorageCraft Technology Corporation provides best-in-class backup, disaster recovery, system migration, data protection, and cloud services solutions for servers, desktops and laptops. StorageCraft delivers software and services solutions that enable users to maintain business continuity during times of disaster, computer outages, or other unforeseen events by reducing downtime, improving security and stability for systems and data. For more information, visit

About UBM Tech Channel
UBM Tech Channel, a UBM company is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Tech Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. To learn more about UBM Tech Channel, visit us at Follow us on Twitter at

UBM plc (
UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

Betzi-Lynn Hanc
UBM Tech Channel

Brad Thomas
StorageCraft Technology Corporation

Source: StorageCraft

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