Americans rely on regular access to all types of digital data, annual survey from Backblaze shows no increase in consumer action towards protecting it.

San Mateo, CA – July 02, 2013 — / — Backblaze, a leading online backup provider, today announced the results from its 6th annual “State of User Data Backup” survey conducted online by Harris Interactive among 2,021 U.S. adults ages 18 and older in June. The findings reveal that despite growing reliance on digital devices to store all downloaded music, movies, photos and documents, only 10 percent of users back up their data daily, unchanged from 2012. That leaves an overwhelming 90 percent of those who own a computer vulnerable to losing everything stored on their machines.

“Most people say if their house caught fire, they would grab their photo albums first,” said Gleb Budman, CEO of Backblaze. “But when a hard drive breaks, there are no photo albums left to save. Unfortunately, 56 percent of our customers said they started backing up as a result of either themself or a friend losing data. Let’s make 2013 the year people stop waiting for disaster.”

Frequency of Data Back up
In each of the last six years, Backblaze has commissioned Harris Interactive to conduct its annual State of User Data Backup survey. Computer users are asked: “How often do you backup all of the data on your computer?”. The results show that for 2013 the results are nearly unchanged versus 2012 for all time periods. For example, in both 2012 and 2013 only 36% of computer owners backed up their data monthly or more often.

Table: Backblaze Survey - Frequency of Data Backup

This year’s survey also revealed that nearly half of computer owners accumulate six or more months’ worth of photos, videos, documents, spreadsheets and more before backing up their systems. Despite research showing that one in two U.S. adults will lose data this year, an astounding 29 percent of U.S. adults have never backed up all of their data.

For additional survey results or for (media only) requests to try out Backblaze online backup at no cost, please contact press (at) Backblaze (dot) com. Additional survey results can also be found on the Backblaze Blog.

Backblaze makes data backup easy by continuously and automatically backing up users’ PCs and Macs. If the computer crashes, is stolen or lost, or files or folders are accidently deleted, Backblaze safely recovers the files. Backblaze backs up an unlimited amount of data for just $5 per month or $50 a year per computer.

About Backblaze
Founded by a team of serial entrepreneurs with security, scalability and usability backgrounds, Backblaze’s mission is to ensure that all computer data is backed up. Backblaze was chosen as the Best Online Backup Service of 2012 by, picked as a 2013 SIIA CODiE Awards winner, and selected as one of the AlwaysOn Global Top 250 private companies. Backblaze automatically, continuously, and safely backs up all data on a PC or Mac for just $5 per month, $50 per year, or $95 for two years. Visit for more information, or to sign-up for a free trial.

Survey Methodology
The surveys were conducted online within the United States by Harris Interactive on behalf of Backblaze as follows: June 13–17, 2013 among 2,021 U.S. adults, May 31–June 4, 2012 among 2,209 U.S. adults, June 28–30, 2011 among 2,257 U.S. adults, June 3–7, 2010 among 2,071 U.S. adults, May 13–14, 2009 among 2,185 U.S. adults, and May 27–29, 2008 among 2,761 U.S.adults. In all surveys, respondents consisted of U.S. adult computer users (aged 18+), weighted to the U.S. adult population of computer users. No estimates of theoretical sampling error can be calculated; a full methodology is available by contacting Backblaze at press (at) Backblaze (dot) com.

Kim Angell

Dabney Lawless

Source: Backblaze

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