New Metadata Backup Protects Customized Information and Reports in

Boston, MA – July 17, 2013 — / — Backupify, the leading provider of cloud-to-cloud backup and recovery solutions for Software as a Service (SaaS) applications, today announced it has expanded its Backupify for Salesforce offering to support backup for metadata, including reports (and their associated sources and filters), page layouts, email templates, dashboards, and other metadata types. Available immediately, Backupify for Salesforce ensures that metadata is protected against data loss and that users have access to data that would typically be time intensive and expensive to retrieve with manual efforts.

“Protecting our data is a huge priority for my team since the data we house in Salesforce helps run our business,” said Emily Tam, Director of IT and Infrastructure at Borrego Solar Systems. “With Backupify we have daily, automated backups where I can retrieve the data I need in merely a few clicks.”

“Thousands of organizations rely on Salesforce as the sole repository for critical information on both customers and prospects,” said Rob May, CEO at Backupify. “Virtually every current and future source of customer revenue is tied to their Salesforce data and underlying metadata – putting huge pressure on Salesforce administrators who are responsible for keeping that information secure. Our cloud-to-cloud backup solution not only protects against all forms of data loss, it also dramatically reduces the time spent downloading, archiving and managing manual Salesforce exports.”

According to a recent Aberdeen research report “SaaS Data Loss: The Problem You Didn’t Know You Had” one out of three companies using a SaaS application, such as Salesforce, lose data due to accidental deletion, overwriting, malicious actions, and corruption from third party applications. Companies using Salesforce need to protect their data against all forms of data loss and existing backup solutions are often manual, time consuming, and limited in the types of data they can backup.

Backupify for Salesforce, which launched in 2012, has nearly doubled its customer base this year, as more companies are seeking comprehensive protection for cloud data. With daily, automated backup of Salesforce CRM data, companies including Borrego Solar Systems, Mevion Medical Systems and KDHX radio rely on Backupify to reduce the administrative burden of manually backing up their data. The addition of metadata backup for Salesforce delivers on Backupify’s mission to incorporate new features based on enterprise customer feedback.

Backupify for Salesforce, now with metadata backup, is available immediately on the Salesforce AppExchange. Customers receive unlimited storage, and can choose between Basic, Pro and Premium editions. For more information visit the Backupify for Salesforce product page at

For more information on Backupify, visit

About Backupify
Backupify is the leading backup provider for cloud application data, offering an all-in-one archiving, search and restore solution for the most popular online services including Google Apps, Salesforce, Facebook, Twitter and more. Backupify ensures that companies can access and control the data they entrust to these systems and prevents data loss from external threats, user error or service failure. Backupify was founded in 2008 and is based in Cambridge, Massachusetts.

For more information, please visit or follow @Backupify on Twitter.

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Source: Backupify

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