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New Strategic partnership with IT Channel Group expands market reach, and drives brand awareness with improved access to Canadian market.
Agoura Hills / (CA) USA, Hamburg / Germany, August 29th, 2013 — /BackupReview.info/ — Data protection specialist NovaStor, a global leader in fast, scalable, and effective data-protecton backup/restore solutions, today announced a strategic partnership agreement with IT Channel Group (ITCG) of Mississauga, Ontario. Under this agreement, ITCG will help drive NovaStor’s SMB channel expansion in the Canadian market, delivering integrated sales and marketing solutions to value added resellers (VARs), system integrators, retailers and direct marketers.
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“This new partnership with IT Channel Group expands our market reach, increasing Canadian channel awareness and the visibility of NovaStor’s class-leading data protection software,” says Mike Andrews, Managing Director of NovaStor. “Our strategic partnership will allow us to meet growing channel demands, a reflection of NovaStor’s continued commitment to Canadian reseller and end user channels.”
With a seasoned team of professionals, the IT Channel Group has a proven track record of channel development for manufacturers of Storage, Security and Data Center Infrastructure.
“ITCG is excited to take the NovaStor product line to resellers across Canada,” says Jerry Diakow, President of ITCG. “The outstanding functionality and capability of NovaStor’s products, combined with ITCG’s relationships and knowledge of the Canadian reseller channel, forms the foundation for dynamic growth opportunities”.
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