Experts to Discuss the Challenges and Alternatives to Traditional Licensing Models

TORONTO – September 12, 2013 — / — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced it will join with GigaOM to present a webinar titled, “Stay on top of Evolving Cloud Storage Pricing Models.” The webinar will take place on Tuesday, September 17th at 1 pm EDT and will bring innovators and industry experts together to discuss the challenges of existing cloud data backup and recovery pricing models and how pricing has evolved to be fairer, simpler to use and easier to budget.

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Webinar Details:

WHO:     Eran Farajun, Executive Vice President, Asigra, Inc., Barb Goldworm, President & Chief Analyst, FOCUS LLC, Jo Maitland, Research Director, GigaOM and Mike Osbourne, Managing Director, Phoenix IT Services.
WHAT:   Webinar: Stay on Top of Evolving Cloud Storage Pricing Models
WHEN:   September 17, 2013 at 1 pm EDT
WHERE: Free Registration: GigaOM Research Analyst Roundtable

The complexity and hidden charges of many popular cloud-based storage services have become a problem for customers to decipher and understand. In the area of cloud backup and recovery, the capacity license model, in which users pay for how much data they protect, is less appealing as data volumes grow and costs keep going up. This makes it hard to predict the price that customers are actually signing up for when selecting a cloud backup service, which makes budgeting difficult.

In this webinar, Asigra and a panel of experts will discuss the challenges of existing cloud data backup and recovery pricing models and how software licensing is evolving to address the rising tide of data and the causes of data loss. As examples of success in other industries, paradigm shifts in the automotive insurance market with respect to pricing will be examined to show how value-based pricing models better align with customer expectations.

Key topics to be addressed on this webinar include:
•       Dominant models in cloud backup and recovery pricing today
•       Limitations of traditional pricing models (with examples)
•       Industries that have innovated around pricing to improve customer retention? (Auto insurance industry and others)
•       Lessons learned from early pricing model innovators, including failures and successes
•       Potential challenges with new pricing schemes
•       The economics of cloud storage over the next 3-5 years

“As research has shown[1] , there is a propensity for organizations to consider pricing models that offer business and technical advantages in response to conditions impacting operations, such as data growth,” said Tracy Staniland, VP, Corporate Marketing, Asigra. “Asigra’s recovery-based approach to licensing will be highlighted in this webinar and presented as an alternative to agent- and capacity-based pricing. This new direction on licensing decouples backup pricing from data volumes to more efficiently manage the process at a lower cost and to provide more cost predictability.”

To register for this free webinar, please visit:

To learn more about Asigra, visit:

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About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market.  Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at


[1]. Enterprise Strategy Group, Study on the Impact of Data Growth on Backup & Recovery Pricing and Cost Containment,

Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
The Ventana Group
(818) 332-6166

Source: Asigra, Inc.


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