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Experts to Discuss the Emergence of Recovery-Based Pricing
TORONTO – October 7, 2013 — /BackupReview.info/ — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced it will join with Forrester to present a webinar titled, “New Storage Pricing Model Reflects Business Value and Immediate Cost Savings.” The webinar will be hosted by Ziff Davis and take place onWednesday, October 9th at 1 pm EDT. The topic will focus on how performance-based backup pricing models provide greater predictability, control and immediate cost savings compared to capacity- and agent-based models.
Tweet This: @Asigra and @Forrester Present Webinar on Performance-Based Backup Pricing – #fairpricing #cloud #backup - http://bit.ly/psJwGa
WHO: Eran Farajun, Executive Vice President, Asigra, Inc.; Duncan Jones, Vice President, Principal Analyst, Forrester
Capacity- and agent-based backup pricing models currently dominate the backup and recovery software market. However, these pricing schemes are becoming obsolete due to the large volumes of data growth facing organizations today. Furthermore, the decline in benefits of these models, in which users pay based on the volume of data they protect, is less appealing as data volumes grow and costs rise. This makes it hard to predict the price users are actually signing up for when selecting software or services.
In this webinar, Asigra will discuss the challenges of existing cloud data backup and recovery pricing models and how vendor pricing options are evolving to be fairer and simpler to use. Looking at other industries such as the auto insurance market provides examples of innovative pricing strategies that can be more compelling for customers and consequently drive adoption.
Key topics to be addressed in this webinar include:
“Today, backup and recovery pricing is based on the volume of data or number of machines being protected, which we think is unfair to the IT buyer,” said Tracy Staniland, VP, Corporate Marketing, Asigra. “This webinar promises a new look at controlling costs associated with data growth. Asigra’s Recovery License Model reshapes the pricing framework, allowing users to keep backup and recovery costs affordable and predictable, despite the trend toward data escalation.”
To register for this free webinar, please visit: http://bit.ly/1aMpViI
To learn more about Asigra, visit: www.asigra.com
Follow Asigra on Twitter at: http://twitter.com/asigra
Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.
Source: Asigra, Inc.
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