Experts to Discuss the Emergence of Recovery-Based Pricing

TORONTO – October 7, 2013 — / — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced it will join with Forrester to present a webinar titled, “New Storage Pricing Model Reflects Business Value and Immediate Cost Savings.” The webinar will be hosted by Ziff Davis and take place onWednesday, October 9th at 1 pm EDT. The topic will focus on how performance-based backup pricing models provide greater predictability, control and immediate cost savings compared to capacity- and agent-based models.

Tweet This: @Asigra and @Forrester Present Webinar on Performance-Based Backup Pricing – #fairpricing #cloud #backup -

Webinar Details:

WHO:     Eran Farajun, Executive Vice President, Asigra, Inc.; Duncan Jones, Vice President, Principal Analyst, Forrester
WHAT:   Webinar: New Storage Pricing Model Reflects Business Value and Immediate Cost Savings
WHEN:   October 9, 2013 at 1 pm EDT
WHERE: Free Registration: On-Demand Webinar, Hashtag: #fairpricing

Capacity- and agent-based backup pricing models currently dominate the backup and recovery software market. However, these pricing schemes are becoming obsolete due to the large volumes of data growth facing organizations today. Furthermore, the decline in benefits of these models, in which users pay based on the volume of data they protect, is less appealing as data volumes grow and costs rise. This makes it hard to predict the price users are actually signing up for when selecting software or services.

In this webinar, Asigra will discuss the challenges of existing cloud data backup and recovery pricing models and how vendor pricing options are evolving to be fairer and simpler to use. Looking at other industries such as the auto insurance market provides examples of innovative pricing strategies that can be more compelling for customers and consequently drive adoption.

Key topics to be addressed in this webinar include:
•       Dominant models in cloud backup and recovery pricing today
•       Limitations of traditional pricing models (with examples)
•       Industries that have innovated around pricing to improve customer retention (Auto insurance industry and others)
•       Lessons learned from early pricing model innovators, including failures and successes
•       Potential challenges with new pricing schemes

“Today, backup and recovery pricing is based on the volume of data or number of machines being protected, which we think is unfair to the IT buyer,” said Tracy Staniland, VP, Corporate Marketing, Asigra. “This webinar promises a new look at controlling costs associated with data growth. Asigra’s Recovery License Model reshapes the pricing framework, allowing users to keep backup and recovery costs affordable and predictable, despite the trend toward data escalation.”

To register for this free webinar, please visit:

To learn more about Asigra, visit:

Follow Asigra on Twitter at:

About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market.  Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Agency Contact:
Joe Austin
The Ventana Group
(818) 332-6166

Source: Asigra, Inc.


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