SAN FRANCISCO—October 14, 2013 — / — Riverbed Technology (NASDAQ: RVBD), the application performance company, today announced that Kate Hutchison has been appointed chief marketing officer (CMO). Hutchison will report directly to Riverbed Chairman and CEO, Jerry M. Kennelly.

“Kate brings extraordinary business expertise and marketing leadership to Riverbed,” said Kennelly. “She is well recognized for developing strategies that have accelerated growth and built the brands of some of the world’s most successful technology companies including Polycom, VMware, Citrix and BEA. Kate’s insight and industry knowledge will help us elevate the Riverbed brand, stimulate increased demand for our solutions and drive revenue growth across our entire product portfolio. We are delighted to welcome her inspiration and leadership.”

Tweet This: #Riverbed Technology names former @Polycom CMO Kate Hutchison as new Chief Marketing Officer: #CMO

Before joining Riverbed, Hutchison was executive vice president and CMO at Polycom where she helped drive the company’s transformation and leadership in software-driven unified communications and video collaboration. Prior to Polycom, Hutchison was CMO and vice president of marketing for VMware, where she expanded the company’s position from a hypervisor vendor to a provider of virtualization solutions to help customers build private and public clouds. During her five years at Citrix, Hutchison helped develop the strategy to double the company’s revenue and emerge as a leader in application access and delivery. While at BEA Systems, Hutchison built and led all aspects of marketing as the company grew from $300 million to $1 billion in three years – one of the fastest software companies to achieve a billion in annual revenue.

“I am thrilled to be joining Jerry and the team at Riverbed,” said Hutchison. “Riverbed is well poised for its next decade of growth in helping customers eliminate the limitations imposed by distance and location as they build out their IT infrastructure. Riverbed has an outstanding culture of innovation excellence, and I’m excited to apply my expertise and leverage industry trends to drive revenue growth.”

In her 20-year career Hutchison has held senior positions managing all aspects of marketing including product marketing, corporate marketing, communications, lead generation, developer relations, vertical/solutions marketing, digital and social marketing.

In 2005, Hutchison received the Distinguished Alumni award from Southampton College, Long Island University (now part of SUNY Stony Brook). She has also received the YWCA Tribute to Women in Industry (TWIN) award. Hutchison received her Master of Arts from San Francisco State University and a bachelor’s degree from Long Island University, Southampton College. She is an active volunteer with the Phuket Marine Biological Center in Phuket, Thailand, contributing to an initiative called Green Fins that’s devoted to protecting coral reefs and promoting sustainable diving tourism practices (

More than 23,000 organizations worldwide depend on Riverbed to understand, optimize and consolidate their IT infrastructure, through solutions that overcome performance issues caused by distance, distributed computing, and ever increasing amounts of data. As IT organizations embark on strategic initiatives to virtualize, consolidate and migrate workloads into cloud environments, users are moved farther from their data. Slow applications, sluggish file transfers and inefficient websites can negatively impact the performance and success of these initiatives. Riverbed transforms IT performance by providing solutions spanning WAN optimization, storage delivery, application-aware network performance management, application performance management, application delivery controllers, web content optimization (WCO), and cloud data protection. By providing the broadest portfolio of performance solutions that deliver anywhere, any-application optimization, Riverbed enables organizations to increase productivity and efficiency, while enhancing business resilience and controlling costs.

Additional Resources

  • Corporate Management Page
  • Facebook
  • LinkedIn
  • Riverbed Blog
  • Riverbed Community
  • SlideShare
  • Twitter (@Riverbed)
  • YouTube

Forward Looking Statements
This press release contains forward-looking statements, including statements relating to the expected demand for Riverbed’s products and services and the ability to reduce capital spending. These forward-looking statements involve risks and uncertainties, as well as assumptions that, if they do not fully materialize or prove incorrect, could cause our results to differ materially from those expressed or implied by such forward-looking statements. The risks and uncertainties that could cause our results to differ materially from those expressed or implied by such forward-looking statements include our ability to react to trends and challenges in our business and the markets in which we operate; our ability to anticipate market needs or develop new or enhanced products to meet those needs; the adoption rate of our products; our ability to establish and maintain successful relationships with our distribution partners; our ability to compete in our industry; fluctuations in demand, sales cycles and prices for our products and services; shortages or price fluctuations in our supply chain; our ability to protect our intellectual property rights; general political, economic and market conditions and events; and other risks and uncertainties described more fully in our documents filed with or furnished to the Securities and Exchange Commission. More information about these and other risks that may impact Riverbed’s business are set forth in our Form 10-K filed with the SEC for the period ended December 31, 2012, and our subsequent quarterly reports filed with the SEC. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we assume no obligation to update these forward-looking statements. Any future product, feature or related specification that may be referenced in this release are for information purposes only and are not commitments to deliver any technology or enhancement. Riverbed reserves the right to modify future product plans at any time.

About Riverbed
Riverbed delivers application performance for the globally connected enterprise. With Riverbed, enterprises can successfully and intelligently implement strategic initiatives such as virtualization, consolidation, cloud computing, and disaster recovery without fear of compromising performance. By giving enterprises the platform they need to understand, optimize and consolidate their IT, Riverbed helps enterprises to build a fast, fluid and dynamic IT architecture that aligns with the business needs of the organization. Additional information about Riverbed (NASDAQ: RVBD) is available at

Riverbed and any Riverbed product or service name or logo used herein are trademarks of Riverbed Technology, Inc. All other trademarks used herein belong to their respective owners.

Media Contact
Lori Bertelli
Riverbed Technology

Investor Relations Contact
Renee Lyall
Riverbed Technology

Riverbed Technology
199 Fremont St.
San Francisco, CA
USA, 94105

Source: Riverbed


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