Asigra Sees More than 20% Growth in Partner Program After Implementing TreeHouse Interactive’s Partner Relationship Management (PRM) Solution

Leading Backup and Recovery Service Provider Increases Partner Portal Participation and Marketing Enablement with TreeHouse Reseller View PRM

SALT LAKE CITY, Utah – October 3, 2013 — / — TreeHouse Interactive™ (, the technology leader in on-demand partner relationship management (PRM), today announced that Asigra, which offers agentless cloud-based backup and recovery software, has grown its award-winning partner program by more than 20 percent since deploying TreeHouse’s PRM solution, Reseller View™. With Reseller View, Asigra has increased partner engagement and participation with its web portal, and delivers greater value to partners as a result.

With a business model based on creating and nurturing partnerships, Asigra sells 100 percent through channel partners, which comprise an extensive global network of managed service providers (MSPs) and value-added resellers (VARs). Each partner is a data recoverability specialist that profitably manages, delivers, or sells cloud backup and recovery managed services powered by Asigra. For this reason, Asigra considers channel partner enablement a key component of the company’s sales success.

Asigra has used Reseller View’s scalable structure to help provide its partners with the ability to co-brand materials directly and automatically through the portal, while integrating seamlessly with its Salesforce CRM platform. The company has also benefitted from Reseller View’s lead notification system, which allows Asigra to see which partners pick up leads from the portal and when partners act on leads through built-in notification after 48 and 96 hours.

Partner Portal Participation Is Key to Success
Since deploying Reseller View, Asigra has seen a significant rise in portal usage – key to helping partners achieve success:

  • 41.6 percent of partners participate in Asigra’s partner portal, which is significantly higher than IT industry average.
  • Users have downloaded 12,000 files from the portal, averaging more than 1,000 file downloads per month.

Partners have become very engaged with getting information from our portal since we launched Reseller View, said Tracy Staniland, vice president of corporate marketing for Asigra. We have had partners who switched from competitive technologies to become an Asigra partner, due to the extensiveness of our partner program, which has been greatly enhanced by the tools we can now provide to them via Treehouse’s Reseller View.

Reseller View’s lead notification has also had a very positive impact on Asigra’s partner communications and engagement, added Staniland. Reporting tools in Reseller View show that lead distribution is the top content viewed in our portal for value, followed by marketing and sales tools.

For the full Asigra case study, visit:

About TreeHouse Reseller View
For more information on TreeHouse Interactive and the Reseller View PRM solution, visit

Tweet This: @asigra sees more than 20% growth in partner program using @treehousei #PRM solution

Follow TreeHouse Interactive on Twitter at:

Resource Library: For more information about partner relationship management, visit the TreeHouse Interactive Resource Library.

Hyperlinks in this Press Release:
Reseller View Partner Relationship Management:

TreeHouse Resource Library:

About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit or call 801.576.8428.

Denise Nelson
Ventana Public Relations
(925) 837-6277

Source: TreeHouse Interactive


General Tags: online backup services, data security, online file backup, online data backup, online backup providers directory, CEO interviews, top rated online backups, data storage, compare online backups, software as a service, backing up online, cloud computing, online file storage, online backup, online backup news, online backup reviews, SaaS, online backup companies

Like us on Facebook

Do you like this post? Subscribe to our RSS feed ===========================


Related posts:

  1. Box Sees 70 Percent Growth in Legal Services Cloud Adoption
  2. Box Sees 200 Percent Growth in Healthcare Cloud Adoption
  3. Asigra Launches Multiple Enhancements to Hybrid Partner Program
  4. Asigra Augments Partner Program by Introducing Cloud Backup Sales Best Practices Program Powered By Miller Heiman
  5. London & Capital Completes Transition to Implementing an Asigra-Based Cloud Backup Solution in Partnership with Oncore IT
  6. Asigra Expands Hybrid Partner Training and Certification Program to Enhance the Partner and End-Customer Experience
  7. Asigra Given 5-Star Rating in CRN’s 2017 Partner Program Guide
  8. Securstore Awarded Partner of the Year in 2012 Asigra Hybrid Partner Cloud Backup Award Program
  9. Sees Unprecedented Growth in 2013 With Accelerated Adoption of Its Enterprise-Grade Cloud Backup and DR Solution
  10. Asigra Given 5-Star Rating in CRN’s 2016 Partner Program Guide for Fifth Consecutive Year

Tags: ,