Media giant to analyze massive data volumes in Teradata’s cloud infrastructure

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DALLAS, Texas – Oct. 21, 2013 – / – Teradata (NYSE: TDC), the leading analytic data platforms, applications and services company announced today that Netflix, the world’s leading Internet television network with more than 37 million members in 41 countries, has selected Teradata Cloud specifically for massively-parallel analytics.

Netflix has selected the Teradata Cloud environment to support its enterprise data needs for complex query-based analysis. “We are excited to have Teradata bring its best-in-class data warehousing expertise to the cloud,” said Kurt Brown, Director of Data Platforms, Netflix. “We will use Teradata Cloud as our database platform for high concurrency and mixed workloads, which require sophisticated integration and processing at extremely high speeds. With hundreds of analysts examining billions of data points we felt that Teradata best met our needs for workload management, scalability and concurrent users.”

Teradata Cloud has the following key attributes, important to Netflix:

  • Performance: Teradata demonstrated its analytic superiority
  • Best-in class: The Teradata database is recognized as the best-in-class technology for high performance data warehousing used by leading companies
  • Economics: subscription-based pricing
  • Choices: Flexible options to provision more resources and scale up as needed

Teradata Cloud provides Netflix with remote access to Teradata Database software and supporting backup capacity. Netflix is able to utilize the sophisticated Teradata software in a flexible cloud delivery model. The end result is that Netflix can quickly and easily leverage detailed data to help drive their business forward. “At a time when Netflix is experiencing explosive business growth and internet streaming media is rising to global prominence, Teradata is excited to be the cloud database vendor for the media services leader’s most sophisticated analytics initiatives,” said Ed White, General Manager, Teradata Cloud.

Relevant News Links
Smart Cloud-based Analytics – blog by Teradata Labs President Scott Gnau
Overhauling IT at BevMo! Case story from Integrated Retail Solutions Magazine
Step into the Cloud – Teradata Magazine article

About Teradata
Teradata (NYSE: TDC), a global leader in analytic data platforms, marketing and analytic applications, and consulting services, helps organizations become more competitive by increasing the value of their data and customer relationships. Visit for details.

Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.

Contact: Mike O’Sullivan
Telephone: (937) 242-4786

Source: Teradata


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