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New York, N.Y., November 21, 2013 — /BackupReview.info/ — Successful enterprise mobility deployment goes beyond supporting Bring Your Own Device (BYOD), and requires specific strategies targeted at balanced servicing of customer, IT and employee needs, according to a new global study, [ http://bit.ly/I5WO18 ] TechInsights Report: Enterprise Mobility–It’s All About the Apps, from Vanson Bourne that was commissioned by CA Technologies (NASDAQ:CA).
The study surveyed 1,300 senior IT leaders worldwide and shows that while the benefits of mobility are well understood, concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled personnel are seen as the biggest obstacles to mobility adoption.
Nearly all (83 percent) of U.S. respondents recognize a greater need for realizing business opportunities with mobility. Organizations that have been successful with their mobility initiatives have experienced anywhere from a 17 to 24 percent improvement in business in the form of increased revenue, faster time-to-market, improved competitive positioning, enhanced customer experience, better employee productivity and lower costs.
The report also reveals that external customer initiatives like secure application management are now outpacing internal BYOD projects on IT priority lists. It indicates customer-facing mobile initiatives are business-critical and need to be addressed with the same sense of urgency as internal efforts. Customer-facing initiatives are seen as means to better address customer demands and improve the customer experience and satisfaction overall.
“Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems,” said Ram Varadarajan, general manager, New Business Innovation, CA Technologies. “The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of poor customer experience though a mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy.”
Among the study’s specific findings:
“CA Technologies is in a unique position to address the gaps in holistic enterprise-wide mobility management,” said Varadarajan. “The report emphasizes the important investments we are making in mobility and other advanced technologies. It’s clear the existing systems for managing mobility have not been meeting the needs of IT.”
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