OnDemand Recovery, RestorePoint, Databarracks, EVS Corporation, Blueshift Data Protection, Global Micro Solutions, Progressive InfoTech, Phoenix IT Services and Others Adopt RLM for Advantages over Agent-Based and Capacity-Based Backup Pricing as Data Volumes Soar

TORONTO –  January 21, 2014 — /BackupReview.info/ — Asigra Inc., a leading cloud backup, recovery and restore software provider since 1986 today announced successful deployments of the company’s new Recovery License Model® (RLM), a value-based pricing option designed to address the growing costs of backup and recovery. Created as an alternative to capacity-based pricing (price per GB/TB), the Asigra RLM is a fairer approach that offers a low, limited recovery cost, so that expenditures remain predictable even as data volumes increase.

Tweet This: IT Service Providers Temper Rising Backup Costs with @Asigra Recovery-Based Pricing - http://bit.ly/psJwGa#cloud #backup

Backup costs are projected to rise because of the increasing cloud, social media and mobile computing generated data volumes that must be protected by organizations. According to a recent study by Winning Research , many organizations expect the cost of backup and recovery to go up over the next several years due to data growth. As a result, there is a willingness by organizations to switch to recovery-based pricing, showing that fear of cost growth is a strong motivator to transition away from legacy pricing models.

In response, leading cloud backup service providers have begun to implement recovery-based pricing. Recovery-based pricing gives IT professionals the ability to better control backup and recovery costs, even as organizational data grows rapidly. With this approach, fees are based on a Recovery Performance Score™ that is calculated over a 12-month period. A waiver is provided for the single largest recovery event in any licensing term and only successful recoveries are included in the calculations. This allows customers who recover less to pay less, and costs are capped so customers never pay to recover more than 25% of their data, providing a predictable cost structure.

“EVS Corporation has come a long way since its inception, due in part to the vendors we work with and the innovations we bring to market,” said Gayle Rose, CEO and Founder, EVS Corporation. “The Asigra Recovery License Model is one such example that changes the competitive landscape and increases the value proposition for us and our customers. We applaud Asigra’s efforts and look forward to promoting the model throughout our areas of operation.”

Asigra Hybrid Partners bringing this new pricing paradigm to various markets around the world are some of the leading innovators in cloud-based data protection:

•       Blueshift Data Protection (Japan): Blueshift Data Protection is a leading provider of cloud backup services delivering secure, off-site, disk-based, data backup, recovery and archiving solutions for clients that include small, medium and large organizations.
•       Databarracks (UK): Databarracks provides secure, Infrastructure-as-a-Service, Backup-as-a-Service and Disaster Recovery-as-a-Service from UK-based, ex-military data centers.
•       EVS Corporation (USA): EVS Corporation offers turn-key data backup, DR, and storage solutions for its clients as well as professional storage management and consulting services.
•       OnDemand Recovery (UK): OnDemand Recovery provides an award winning backup and recovery service powered by Asigra for businesses looking to protect business critical data offsite and into the Cloud.
•       Phoenix IT Services (UK): Phoenix IT Services is a UK-wide infrastructure provider that enables CIOs to embrace and profit from megatrends that include the consumerisation of IT and BYOD, mobility, security, business resilience and the switch to virtual desktop – while assuring enterprise governance, risk and control.
•       Progressive InfoTech (India): Progressive is a leading system integration company in the ICT domain, focusing on large turnkey projects to deploy enterprise solutions through professional and managed services.
•       RestorePoint (USA): RestorePoint, Inc. is exclusively a Backup-as-a-Service (BaaS) provider offering managed and outsourced services to midsize and large enterprise companies throughout the United States and Europe.

Asigra is the first backup software provider to deliver a viable recovery-based pricing option for backup and recovery. The Asigra RLM is enabled by advancements in Big Data which provide data recovery analytics and insights that were not previously possible. The end result is what many experts agree is an evolving movement toward performance-based pricing that aligns with actual business value rather than inefficient capacity-based usage.

“While capacity-based pricing models are the norm, they are quickly running their course. This is because they don’t correctly match the cost of backup software or services to the value provided,” said Peter Groucutt, Managing Director, Databarracks. “Our enterprise customers are conscious of the expanding investments driven by the influx of data and have expressed an interest in addressing these issues. With the help of Asigra, we are introducing a fairer approach to pricing while taking down the barriers to comprehensive end-to-end data recovery across all computing platforms.”

“The industry trends are clear and as a service provider we have recognised that data growth is making industry-standard licensing schemes unsustainable,” said Mike Osborne, Managing Director of Business Continuity, Phoenix IT Services. “End-customers realize that legacy pricing structures are absorbing disproportionate shares of their IT budgets and actively seeking remedies to manage these challenges. Phoenix believes that as a service provider who can present a performance-based pricing model, we can gain an advantage in the backup and recovery space as the shortcomings of capacity-based pricing become apparent.”

See what enterprises think about the Asigra Recovery License Model: http://www.asigra.com/performance-based-pricing

Part of the technology enablement behind Asigra’s patent pending Recovery License Model is the Recovery Tracker™. The Recovery Tracker institutes next generation data analysis utilizing metadata about data recoveries that take place throughout the IT infrastructure, whether from mobile devices or system servers. This Tracker keeps precise accounting over data recoveries and provides information on why a data recovery took place. Some of many reasons identified by the system include specific endpoint device failures, software corruption, power loss, facility failures, human error and more. By keeping track of recoveries and their causes, it gives backup administrators the foresight to proactively take action where needed to improve IT efficiencies that directly result in lower backup costs.

“It is time to provide customers with a backup and recovery pricing option that connects pricing to actual results and reveals insights into computing system health to prevent data loss in the first place,” said Jeff Brathall, President, RestorePoint. “Asigra accomplishes both by focusing on the true value of backup (data recovery) and providing a dashboard to identify the root causes of downtime, whether from system failure, human error or a natural disaster.”

“Our customers have always sought to better understand their IT infrastructure and predict whether system reliability or user skill sets were in question,” said Brent Reichow, CEO, Blueshift Data Protection. “For the first time, Asigra is providing a window into this world that shines new light on this once unknown area. For customers, this not only provides the ability to reduce risk, it also re-capitalizes more strategic areas of IT with the savings they achieve.”

“At OnDemand Recovery, we take care of technology so that customers can take care of their business. This includes ensuring they get the most for their money by presenting solutions that justify their value,” said Mark Saville, Managing Director, OnDemand Recovery. “The recovery-based pricing option by Asigra is a perfect example of this and IT buyers are showing great interest. We expect significant adoption of the new pricing model in 2014.”

“As computing environments evolve, cloud applications must adapt to these changes. Such a need is emerging in the backup space as pricing metrics no longer align with disproportional volumes of data,” said Eran Farajun, Executive Vice President, Asigra. “Organizations plagued by skyrocketing data volumes can realize broader data protection capabilities and immediate cost savings with cloud backup and recovery services that offer the Recovery License Model. We support our partners’ efforts in reducing the impact of data growth on their customers as the model gains traction.”

To learn more about Asigra, visit: www.asigra.com

Follow Asigra on Twitter at: http://twitter.com/asigra

About Asigra
Trusted since 1986, Asigra provides organizations around the world the ability to recover their data now from anywhere through a global network of partners who deliver cloud backup and recovery services as public, private and/or hybrid deployments. As the industry’s first enterprise agentless cloud-based recovery software to provide data backup and recovery of servers, virtual machines, endpoint devices, databases and applications, SaaS and IaaS based applications, Asigra lowers the total cost of ownership, reduces recovery time objectives, eliminates silos of backup data by providing a single consolidated repository, and provides 100% recovery assurance. Asigra’s revolutionary patent-pending Recovery License Model provides organizations with a cost effective data recovery business model unlike any other offered in the storage market.  Asigra has been recognized as a Gartner Cool Vendor and has been included in the Gartner Magic Quadrant for Enterprise Backup and Recovery Software since 2010. More information on Asigra can be found at www.asigra.com


Asigra and the Asigra logo are trademarks of Asigra Inc. All other brand and product names are, or may be, trademarks of their respective owners.

Winning Research, Survey: Recovery-Based Pricing, June, 2013, http://www.asigra.com/about-asigra/press-releases/research-study-reveals-high-data-growth-rates-driving-interest-recovery

Agency Contact:
Joe Austin
The Ventana Group
(818) 332-6166

Source: Asigra, Inc.


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