Data protection vanguard recognized for exceptional channel partner program

COLUMBIA, SC – March 21, 2014 — / — Unitrends, the industry’s fastest-growing multi-environment data protection and disaster recovery company, announced today that it has been awarded a 5-Star rating in the CRN 2014 Partner Program Guide, the definitive listing of technology vendors that service solution providers or provide products through the IT channel. Unitrends’ 5-Star rating distinguishes the company’s partner program for excellence in supporting partner profitability, partner training, education and support, marketing programs and resources, sales support and communication.

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Unitrends’ channel program has been on a rapid growth trajectory in the past 12 months, as evidenced by a 153 percent increase in channel-generated pipeline in 2013 over 2012. This success can be attributed to outstanding channel leadership, an expanded channel footprint through global distribution agreements with heavyweights like Tech Data Corporation, and its unrivaled service provider and partner loyalty programs.

“Our purpose is to foster long-standing relationships with our partners by working with each of them on an individual basis,” said Bob Gagnon, vice president of channel sales worldwide, Unitrends. “We’ve created customized programs that make it lucrative and fun for our partners to sell a uniquely integrated range of high-value data protection and business continuity solutions.”

Unitrends’ Service Provider Program takes a highly-personalized approach to meeting the specific needs of hosting, managed services and cloud providers. The company works with each partner to equip them with the agile infrastructure they need to simply and cost-effectively offer both onsite and offsite backup and disaster recovery services to their customers. Its subscription pricing, flexible deployment models and high growth, high margin service offerings help providers drive revenue growth while strengthening customer retention and satisfaction.

UniRewards, the company’s deal registration, pipeline management and incentive program for channel partners and resellers, makes it easy and even more rewarding for partners to sell Unitrends’ portfolio of physical and virtual appliances. In fact, since the program’s rollout in February 2013, Unitrends’ channel representatives have earned $1.5 million in cash rewards.

“Solution providers have a lot of choices when it comes to selecting vendor partners. Identifying the right vendor, with the right technologies, and the right approach can make all the difference,” said Robert Faletra, CEO of The Channel Company. “Our annual Partner Program Guide and 5-Star rating recognizes the very best channel programs available in the market today to help solution providers determine which vendor delivers the best partner elements for their individual business goals.”

The 2014 Partner Program Guide will be featured on and the 5-Star Partners listing will be highlighted in the April issue of CRN.

For more information on Unitrends, please visit

About The Channel Company
The Channel Company is the channel community’s trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

About Unitrends
Unitrends provides physical, virtual and cloud-based protection and recovery for every organization’s most valuable assets: its data and applications. Supported by a “crazy-committed” customer service model based on engagement, experience and excellence, the company consistently achieves a 98 percent customer satisfaction rating and helps everyone play IT safe by delivering the best cost-to-value ratio in the data protection industry. Visit

Media Contact
Tracey Frederickson for Unitrends, Inc.

Source: Unitrends, Inc.