Shafer also tabbed as member of Power 100

DRAPER, Utah – June 19, 2014 — / — For the second year in a row, StorageCraft® Technology Corporation placed two of its executives on the prestigious CRN Women of the Channel list. Nicole Petriello and Laura Shafer are among 340 women on CRN’s annual list, which highlights the accomplishments of female executives within vendor, distribution and solution provider organizations, and the impact they are having on the advancement of the IT channel industry as a whole. In addition, Shafer was named a member of the CRN Power 100.

Laura ShaferPhoto: Laura Shafer

This year’s Women of the Channel list honored women who were chosen by the editors of CRN based on their achievements as executives and the amount of influence they wield over the technology channel. The Power 100 is a subset of the Women of the Channel list that honors the executives whose achievements the editors deemed exceptional.

Petriello, who serves as director of distribution and channel programs, and Shafer, the director of product marketing, played instrumental roles the past year at StorageCraft as the company strengthened its position as a leading provider of best-in-class backup, disaster recovery, system migration and data protection solutions for servers, desktops and laptops. StorageCraft’s success is exemplified by last month’s groundbreaking for a new corporate headquarters and an announcement that the company will be adding more than 200 employees.

Nicole PetrielloPhoto: Nicole Petriello

“These female executives have risen in the ranks of their organizations and are leaving their indelible mark on the technology channel. We celebrate their many contributions and the varied ways in which they help solution providers grow and thrive every day,” said Robert Faletra, CEO, The Channel Company. “We congratulate the Women of the Channel, and look forward to their continued success.”

Petriello is a member of the Women of the Channel list for the third-consecutive year. She is based in New Jersey and is a 17-year veteran of the technology channel, with four of those years at StorageCraft. Shafer, who is located at the company’s corporate headquarters in Draper, Utah, has been in the IT channel for 12 years, with the last nine at StorageCraft.

“Laura Shafer and Nicole Petriello are two of the best in the IT channel, and they have made their mark as they have helped to build the success of StorageCraft,” said Curt James, vice president of marketing and business development at StorageCraft. “We are grateful for their past accomplishments and are excited to see them excel even more in the future.”

The Women of the Channel will be featured in the June issue of CRN magazine and online at

About StorageCraft Technology Corporation
StorageCraft provides best-in-class backup, disaster recovery, system migration, data protection, and cloud services solutions for servers, desktops and laptops. StorageCraft delivers software and services solutions that enable users to maintain business continuity during times of disaster, computer outages, or other unforeseen events by reducing downtime, improving security and stability for systems and data. For more information, visit

StorageCraft and ShadowProtect are trademarks of StorageCraft Technology Corporation. Other company and product names may be trademarks or registered trademarks of their respective owners.

This news release and the latest StorageCraft news and related industry information are available in the Recovery Zone (

About The Channel Company
The Channel Company is the channel community’s trusted authority for growth and innovation, with established brands including CRN, XChange Events, IPED, and SharedVue. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

Betzi-Lynn Hanc
UBM Tech Channel

Brad Thomas
StorageCraft Technology Corporation

Source: StorageCraft