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Copy Data Virtualization Pioneer Recognized for Completeness of Vision and Ability to Execute Among Offerings Focused on Traditional Backup Use Case
WALTHAM, MA – Jun 23, 2014 — /BackupReview.info/ — Actifio™, the radically simple copy data virtualization company, today announced that for a 2nd year in a row, it has been positioned by Gartner Inc. in the “Visionaries” quadrant of the 2014 “ Magic Quadrant: Enterprise Backup Software and Integrated Appliances” report.
“We’re pleased to have been recognized once again as a ‘Visionary’,” said Ash Ashutosh, Actifio Founder & CEO . “We see this as further validation of our founding premise… that backup needn’t be treated as a siloed, expensive, and underutilized insurance policy against a bad outcome. Enterprise data should be treated as an asset, managed holistically as part of an integrated copy data management model, and leveraged to provide improved resiliency, agility, and access to the cloud.”
In the report, Gartner states, “By 2018, 40% of organizations will augment with additional products or replace their current backup application” and that “by 2016, 20% of organizations, up from 7% today, will employ only snapshot and replication techniques, abandoning traditional backup/recovery.” Actifio believes that Copy Data Virtualization addresses user frustrations with traditional backup and recovery approaches for enterprises and cloud service providers.
Actifio virtualizes data as other technologies have virtualized compute and networking, decoupling management of increasingly strategic enterprise data from increasingly commoditized enterprise infrastructure. To date more than 400 enterprises and cloud service providers (CSP) across 34 countries have chosen Actifio’s Copy Data Virtualization platform and the recently introduced Actifio Resiliency Director for business agility, resiliency, and access to the cloud for their most critical application platforms including SAP , Oracle , VMware , HP-UX, AIX, iSeries, and Microsoft.
Gartner also states “By 2017, 70% of organizations will have replaced their remote-office tape backup with a disk-based backup solution that incorporates replication, up from 30% today.” Recognizing this market need, Actifio has continued to extend their Copy Data Virtualization platform with the recently release Actifio Sky Product family , which specifically address the unique challenges of managing data in the modern distributed enterprise.
Actifio Sky offers a new level of deployment flexibility and range, enabling seamless data management wherever the enterprise data is located to improve data protection, governance, and analytics. Sky is available today as a software-only appliance ideal for Remote / Branch Offices (ROBOs,) and Cloud deployments for businesses looking to shift enterprise workloads into the cloud. Together with Actifio’s CDS data center appliance, Actifio Sky eliminates barriers to data mobility between the edge to the core, enabling transformational data management velocity and scale across the enterprise.
 – Gartner “Magic Quadrant for Enterprise Backup Software and Integrated Appliances” by David Russell, Pushan Rinnen, June 16, 2014.
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