Maffei Leads Transition to Channel-Focused Sales Model and Makes it Easy for Partners to Drive Revenue Through SMB Data Protection

BOSTON, Feb. 23, 2015 — / — Carbonite, Inc. (Nasdaq:CARB), a leading provider of cloud and hybrid business continuity solutions, announced today that Vice President of Global Channel Sales David Maffei has been named to the prestigious list of The Channel Company’s 2015 CRN Channel Chiefs. The list represents the most powerful leaders in the IT channel who drive growth and revenue for their organizations through their indirect channel partners. Maffei earned his place on the list after spearheading Carbonite’s transition to a channel-focused sales model, driving significant growth in indirect sales while enabling Carbonite partners to deliver powerful yet simple backup, recovery and archiving solutions for small to midsized businesses (SMBs).

By forging strategic alliances with leading global distributors and direct market resellers, as well as value-added resellers (VARs) and managed service providers (MSPs), Maffei increased Carbonite’s active partners by 36 percent to more than 5,800 in 2014. Carbonite also surpassed the milestone of 75,000 SMB customers in 2014, an achievement driven largely by its growing reach in the SMB IT channel.

The Carbonite global partner program provides channel partners with world-class resources and opportunities to serve their SMB clients and grow their businesses. Based on extensive channel feedback, the program offers sales and technical training, market development funds (MDF), product discounts, and more to help Carbonite partners increase profitability. To learn more about the Carbonite Channel Program, please visit

“Each year, our editors carefully vet an extensive group of highly accomplished channel executives to highlight those exemplary individuals who earn the mantle of CRN Channel Chief. These executives strive to advance the success and standing of the channel community within their organizations. The 2015 CRN Channel Chiefs lead by example and serve as valuable advocates to help ensure the health and longevity of the IT channel. We applaud their accomplishments and look forward to their continued success,” said Robert Faletra, CEO, The Channel Company.

Dave Maffei is a tireless champion of the channel and the driving force behind our partners’ success,” said Peter Lamson, Senior Vice President, Global Sales, Carbonite. “Carbonite has executed on Dave’s vision to make it easy for channel partners of all kinds to create new revenue opportunities for their businesses while serving the unique data protection needs of the SMB. Dave has been critical in strategically transforming our organization and positioning thousands of Carbonite partners for success.”

The 2015 CRN Channel Chiefs list is featured in the February 2015 issue of CRN, and online at

About Carbonite
Carbonite (Nasdaq:CARB) is a leading provider of cloud and hybrid business continuity solutions for small and midsized businesses. Together with our partners, we support more than 1.5 million small businesses and individuals around the world who rely on us to ensure their important data is protected, available and useful. To learn more about Carbonite, our backup, recovery and archiving solutions, and our award-winning customer support, visit us at

About The Channel Company
The Channel Company, with established brands including CRN, XChange Events, IPED and SharedVue, is the channel community’s trusted authority for growth and innovation. For more than three decades, we have leveraged our proven and leading-edge platforms to deliver prescriptive sales and marketing solutions for the technology channel. The Channel Company provides Communication, Recruitment, Engagement, Enablement, Demand Generation and Intelligence services to drive technology partnerships. Learn more at

Media Contacts
Emily Held and Nicholas Porter
PAN Communications

Jim Crook

Marc Courchesne
The Channel Company

Source: Carbonite, Inc.