More than half of consumers state that their personal data is more valuable than the devices that store their data

WOBURN, MA – March 30, 2015 – / —  Today, Acronis®, the global leader in new generation data protection, announced the results of a survey conducted among 350+ consumers, revealing how they value and protect the information located on their devices.

In time for World Backup Day, the survey findings, which are also highlighted in an infographic, demonstrate the importance of backup and digital responsibility in an environment where every part of consumers’ lives is now taking a digital form, including financial and health documents, photos, work files, and more.

According to the research, over 75 percent of consumers store their data digitally and more than 50 percent state that their personal data are more valuable than their actual devices – solidifying that consumers know they need to preserve their data. In fact, the survey results show that consumers would be nearly three times more upset if they lost their photos than if they lost their phone, computer or tablet.

Although they treasure their digital information, the survey reveals that consumers are putting little effort into ensuring their data is safe. Less than half of the respondents do not save their data on an external device or in the cloud. This means that more than 50 percent of consumers store their data only on their computer – or not at all. Of those using a data backup system, only one third are protecting their entire computer system, the rest are simply protecting some files.

Nearly half of the respondents value their data at over $1,000, proving that they certainly hold their information to a high standard. While only five percent of consumers surveyed are willing to actually spend that amount to recover their data once it is lost, an overwhelming 94 percent of respondents expressed that they are willing to spend up to $100 dollars to preventively backup their data.

“The majority of consumers do not realize the importance of backing up their digital memories, including everything from precious photos to financial information, until a catastrophe occurs,” said Serguei Beloussov, CEO, Acronis. “What consumers should understand is that there are easy and inexpensive ways to safeguard the digital data that they’re most afraid of losing.”

World Backup Day serves to educate and motivate the public on the importance of taking action to protect their most precious information stored digitally. As the survey indicates, consumers place high value on their personal data, but aren’t yet taking the proper steps to ensure that their information is secure.

The survey was conducted by Acronis in February 2015 through a Google Consumer Survey and consisted of 366 respondents in the USA.

About Acronis
Acronis sets the standard for New Generation Data Protection through its backup, disaster recovery, and secure access solutions. Powered by the AnyData Engine and set apart by its image technology, Acronis delivers easy, complete and safe file access and sharing as well as backups of all files, applications and OS across any environment—virtual, physical, cloud and mobile.

Founded in 2002, Acronis protects the data of over 5 million consumers and 300,000 businesses in over 130 countries. With its more than 100 patents, Acronis’ products have been named best product of the year by Network Computing, TechTarget and IT Professional and cover a range of features, including migration, cloning and replication.

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Acronis® and the Acronis logo are registered trademarks or trademarks of Acronis International GmbH in the United States and/or other countries. Microsoft, Windows, and Surface are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Linux® is the registered trademark of Linus Torvalds in the U.S. and other countries.

Press Contact:
Benedicte Clementz
Acronis International GmbH
+1 (781) 782-9103

Source: Acronis


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