Technology and business development veteran to expand company’s footprint in the small business market

BURLINGTON, MA – April 7, 2015 — / — Unitrends, a leader in enterprise-level cloud recovery, today announced Roy Sanford as the company’s vice president (VP) and general manager of high velocity products. In this role, Sanford will be responsible for driving small business customer acquisition and retention through new low-cost, high-transaction offerings and a customized go-to-market strategy.

“The data protection struggles of small businesses rival those of their larger counterparts, and are exacerbated by IT budget and personnel constraints,” said Mark Campbell, Unitrends’ chief marketing and technology officer. “Unitrends was founded on the principle that enterprise-grade backup and disaster recovery solutions should be attainable for even the smallest organizations. Roy’s appointment demonstrates our continued commitment to helping this important sector achieve data protection peace of mind with a lower cost-to-serve approach.”

Unitrends has maintained an unwavering focus on delivering low-cost, high-volume products to small businesses. For example, the company recently unveiled Unitrends Boomerang™, a powerful virtual appliance that enables virtualization administrators to simply and affordably move virtual machines (VMs) from VMware® to Amazon Web Services (AWS). With Boomerang, companies can leverage a hybrid cloud approach to cloudburst, protect and migrate VMs – and the first VM is free forever.

Sanford is a proven marketing and business development executive with extensive experience working for technology startups and Fortune 500 companies. Prior to joining Unitrends, Sanford served as the chief marketing officer (CMO) and senior vice president of sales and marketing at global software development firm Rocket Software. Before that, he was the CMO at Stratus Technologies, where he was responsible for worldwide marketing, U.S. channel sales, business development and product management. Sanford has also held a variety of executive positions at EMC Corporation over the span of 14 years, including VP of marketing and alliances, SaaS; VP of global product sales, CLARiiON BMT; VP of marketing and alliances, Centera Division; and VP of global alliances.

“My immediate goal is to rapidly expand sales revenue in the small business segment by bringing to market innovative low-cost offerings that are easily accessible through digital means,” said Sanford. “Unitrends has consistently delivered iron-clad data protection solutions at the industry’s lowest total cost of ownership, and I look forward to furthering the company’s leadership while extending the benefits of Unitrends’ award-winning technology to small businesses worldwide.”

For more information about Unitrends, please visit:

About Unitrends
Unitrends delivers award-winning business recovery solutions for any IT environment. The company’s portfolio of virtual, physical and cloud solutions provides adaptive protection for organizations globally. To address the complexities facing today’s modern data center, Unitrends delivers end-to-end protection and instant recovery of all virtual and physical assets as well as automated disaster recovery testing built for virtualization. With the industry’s lowest total cost of ownership, Unitrends’ offerings are backed by a customer support team that consistently achieves a 98 percent satisfaction rating. Unitrends’ solutions are also sold through a community of thousands of leading technology partners, service providers and resellers worldwide. Visit

Media Contact
Allison Rynak
Director, Marketing Communications

Source: Unitrends


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