Selecting the right backup system or service should be one of the first things a company does, says Simon Campbell-Young, CEO of Phoenix Distribution

JOHANNESBURG, SA – 20 May 2015 — / — Regardless of the size and nature of your business, if you store your data, and your customers’ data, you need a safe and secure way to back up and store that data.

In fact, selecting the right backup system or service should be one of the first things a company does, says Simon Campbell-Young, CEO of Phoenix Distribution. “However, when deciding how to backup and store data, what methods to use, and which service provider to choose, there are an overwhelming number of choices. These will include whether to backup on-premises, or to make use of the cloud, or both.”

He says traditional data backup is still in play, and works well in certain environments. However, in more dynamic environments, traditional backup is no longer doing the job, particularly when bearing the new data protection laws in mind. “Alongside this, trends such as mobility, cloud, big data and virtualisation are changing the game, and seeing companies faced with increasingly large amounts of data that need storing and protecting.”

Then he says there is the question of what data to protect. “While companies usually do have measures in place to protect their most critical data, other data is often overlooked. This could include e-mails, business documents, source code and similar, often left out due to cost pressures. Moreover, the most solid backup ensures that a separate copy of all important data should be backed up and stored at another location, a procedure which is too often overlooked.”

In the absence of proper storage and backup, there are several situations that can arise. “Firstly, the malicious insider. We’ve all heard stories about a dissatisfied employee who has stolen proprietary company data, but more dangerous are those who have taken it upon themselves to wipe entire servers or all the company’s mailboxes out of spite. Only a comprehensive data recovery plan that ensured everything was backed up on a regular basis would have ensured that nothing was lost, and business could return to normal as quickly as possible.”

Secondly, says Campbell-Young, too many staff members assume backing up to a flash drive or other external drive is adequate and constitutes a safe backup. It doesn’t. “These types of devices are far more prone to getting lost, stolen or broken, and are definitely not designed with longevity in mind. They are not robust, and too often, you’ll notice that cheap external storage devices only last a year, maybe two, before giving up the ghost.”

Thirdly, he says, failure to implement a good disaster recovery plan can result in catastrophic losses due to accidental deletion of information. “It is too easy to click the wrong button when doing a transfer of thousands of documents or e-mails. Accidents can happen to anyone, but ensuring everything is backed up and stored will prevent a disaster.”

He says solutions from top, reputable vendors such as StorageCraft can help your business backup quickly and recover data immediately in the event of an incident. The company has developed best-in-class backup, disaster recovery, system migration, virtualisation, and data protection solutions for servers, desktops, and laptops.

“StorageCraft is known for the reliability of its products, and offers software solutions that reduce downtime, improve security and stability for systems and data, and lower the total cost of ownership for systems in a computing environment,” Campbell-Young concludes.

About Phoenix Distribution
Phoenix Distribution is currently the leading value-added distributor of software, accessories and peripherals across the African continent, covering software publishing, localisation and product distribution across multiple territories in multiple languages.

The business is segmented into two divisions, namely corporate software licensing and retail product distribution, and Phoenix Distribution dominates the consumer and SME security sectors through key brands, which include: Norton/Symantec, AVG, Kaspersky and Bitdefender. Additional brands within the consumer-focused range include Microsoft software and peripherals, Beats by Dr Dre, Trendnet Wireless products, Monster Cables and mobile accessories.

The corporate licensing division sells volume licensing into the enterprise and SME reseller environments, as well as covering architecture and implementation. The ESD division delivers download content into all channels, including B2B and B2C.

The retail division delivers physical product into the retail environment, covering all mainstream ICT, CES, telco, lifestyle, fashion and sports outlets, as well as independents and online stores. This division delivers direct to outlets and or customers across sub-Saharan Africa.

Phoenix Distribution is growing at 70% per annum, with additional acceleration coming from development within the greater African marketplace, as well as the acquisition of significant high-end product lines within the enterprise arena. In addition, the company’s UK business, PX Security, is firmly entrenched within the UK retail and SME reseller environments, shipping product through trusted distribution partners into mainstream retail outlets and direct engagement with B2B resellers. The UK operation publishes and distributes Bitdefender, Webroot and Avast.

Additional bespoke services offered to partners include Electronic Software Distribution within the B2B and B2C environments, category management, training and end-to-end merchandising.
Phoenix Distribution, including the UK subsidiary PX Security, was recently acquired by First Technology Holdings.

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Agency Contact
Mia Andric

Source: Phoenix Distribution


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