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Backup and data protection provider wins a Communicator Award and two Hermes Creative Awards
CHELMSFORD, MA – May 21, 2015 — /BackupReview.info/ — Intronis, Inc., a provider of world-class backup and data protection solutions for the IT channel, today announced that it is the recipient of a Silver Award of Distinction from the 21st Annual Communicator Awards for the Intronis Atari Campaign and two gold Hermes Creative Awards for the design of the Intronis logo and an original piece of music, “Intronis Is Always There.”
The Intronis Atari campaign is an ongoing, integrated direct mail campaign carried out entirely in-house by the Intronis marketing department. As part of the campaign, Atari gaming consoles were sent directly to members of Intronis’ target audience, urging them to rethink outdated data backup and storage solutions and schedule a call with Intronis. After just 12 months of conducting the campaign, Intronis shipped over 800 Atari consoles, contributed over 10 percent of new bookings, and achieved an overall return on investment (ROI) of more than 650 percent.
The Intronis logo was also created completely in-house, and the piece of original music was written, performed, and produced by two Intronis employees as a Valentine’s Day campaign to remind businesses of the importance of protecting critical corporate data through backup and disaster recovery.
“It’s a huge honor for our team to receive such well-respected awards,” said Aaron Dun, CMO at Intronis. “The team has worked tremendously hard and put an enormous amount of energy, dedication, and creativity into these campaigns and assets. It’s fantastic to have our team and our ideas recognized among other truly impressive projects from around the globe.”
About the Communicator Awards
About the Hermes Creative Awards
Source: Intronis, Inc.
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