Fronde: Why Kathmandu Reached for the AWS Cloud

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Move to the Amazon Web Services Cloud Enhances Innovation and Online Customer Experience

AUCKLAND, NZ and SYDNEY, AU – 3 June 2015 — /BackupReview.info/ — Kathmandu, a global brand of outdoor and adventure gear, is revolutionising its web infrastructure with a move to Amazon Web Services’ (AWS) cloud to improve scalability, reduce costs and enhance customer experience.

After a period of sub-optimal technology performance that culminated in poor online customer experience during a sale event, Kathmandu decided to look for an alternative provider. That search resulted in a relationship with technology partner Fronde and migration to the AWS cloud.

James Deane, Web Development Manager Kathmandu says working with Fronde has allowed Kathmandu to scale its web infrastructure to meet system demands, saving crucial funds and providing the time to innovate.

“Our online store is the largest and most important of our retail sites. We needed a solution that would allow customers to shop online at any time of the year from anywhere – including peak sale periods – and enjoy a fantastic experience.

“Now with Fronde and AWS, the capacity of our servers grow and shrink automatically. As the website receives more traffic, the servers can scale to meet demand. The benefit for the customer is they always get a great online experience. The benefit for us is that we only pay for servers when we need them,” he says.

Kathmandu’s previous system could handle the traffic generated on 345 days of the year, but sales stretched capacity. The company was paying a flat-rate for peak requirements, something needed on only 20 days of the year.

James Valentine, Chief Technology Officer Fronde, says that the move to the AWS cloud has allowed the web team at Kathmandu to focus on innovation and enhancing customer experience.

“The team is in the process of giving customers the opportunity to rate and review products, and is set to introduce an ‘order online, pick-up in store’ service.

“Fronde and Kathmandu work together to achieve a great result. We provide the infrastructure and take away all the mundane heavy lifting such as provisioning servers, so the online team can focus on providing an awesome customer experience,” he says.

Kathmandu has more than 150 bricks and mortar stores across New Zealand, Australia and the UK, selling clothing and equipment for adventure travel.

Watch the video & read the full case study here:
http://fronde.com/success/retail-and-real-estate/kathmandu/

About Fronde
Fronde is a technology industry leader with 23 years of experience, 300+ people, and offices across Australia and New Zealand. Responsible for liberating hundreds of organisations from their traditional IT constraints, Fronde is leading in an era of unprecedented technology change.

Proud to be a Salesforce Premier Partner, 5-Star NetSuite Solution Provider, Amazon Advanced Consulting & Channel Reseller Partner, and Google for Work Premier Partner, Fronde serves businesses with an unrivalled cloud portfolio.

For further information, please contact:
Brenda Newth,
SenateSHJ
m +64 21 655 534
www.fronde.com

Source: Fronde

Tags: Fronde