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Speed, time-to-market and time-to-decision are among the most critical competitive differentiators to compete and win in the application economy
NEW YORK, June 11, 2015 — /BackupReview.info/ — The results of a global study – The Battle for Competitive Advantage in the App Economy – commissioned by CA Technologies (NASDAQ:CA) reveal the need for speed in the application economy. As companies transform into software-driven enterprises, bringing high-quality applications to market faster becomes one of the most critical differentiators. Forty three percent of those surveyed believe that becoming a software-driven enterprise is a critical driver of competitive advantage today, rising to 78 percent in three years.
Increased agility and faster time to market top the list of competitive strategies for companies in the application economy; and, according to respondents who have already begun adopting more advanced software strategies, this transformation is having significant impact on their time to decision: 45 percent claim this today, and 61 percent expect it to be the case in the next three years.
Conducted by Oxford Economics, the study surveyed senior business and technology executives around the globe about application strategy and its impact on business outcomes. The results clearly show that companies are adapting to the application economy at a rapid and accelerating pace, and are rethinking competitive advantage and differentiation in the process.
According to the study, becoming a more software-driven business also has a positive impact on market share (47 percent), the development of new products and services (42 percent), and financial performance (36 percent)—all trends that respondents see accelerating.
Additional key findings include:
• More than half of respondents (51 percent) say they have invested in newer forms of software (mobile apps, API-enabled software, etc.) over the past three years, and nearly as many say they will increase their level of investment over the next three years
“It’s no longer enough for companies to have superior products or services. Today, success depends upon delivering a superior customer experience,” said Otto Berkes, Chief Technology Officer, CA Technologies. “As companies undergo digital transformation, they must focus on the customer experience since it will be a key differentiator in today’s application economy.”
Despite significant transformation of companies into software-driven enterprises, results from this survey indicate that the biggest changes are still ahead of us. Based on key insights from the data and interviews with respondents, the following seven points represent rules of engagement that companies should follow as they seek competitive advantage:
1. Be ready to break things. When organizational change is inevitable, rules may get bent. And change is happening—fast. Nearly half of respondents believe that becoming a more software-driven business has had an impact on time-to-decision, and another 37 percent say that internal operations have been deeply affected.
Click here to download the whitepaper and learn more about the research - http://goo.gl/AOGEaH
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