By Ben Puzzuoli, Director Sales & Marketing at DataDepositBox
August 31, 2015

Data Deposit Box Online Data Backup Expert Tips: Use Influential and Less Time Consuming ROI Events to Sell IT Services

It is difficult for IT providers to spare some time from their busy schedule for marketing and sales. However, those who can spare some time and efforts into marketing, they can achieve better return on their investment. Therefore, it is better to select the right activities that are simple to use and can be accomplished in less span of time.

Instead of selecting a product to pitch to clients, it is essential to educate current as well as future clients. They must be well aware of business risks and ways to solve these issues. Such efforts could give you fruitful results, when, especially, if you are talking about disaster recovery services. Here is the description of three ROI events that help in increasing the number of your customers:

To educate your clients, webinar can be an effective way. It is fast, undemanding, and economical method. What you require is a PowerPoint presentation to discuss the selected topic(s). Your topic of discussion can be cyber security, disaster recovery, data breaches and business continuity.

There are many services such as Go To Meeting that help you in developing signup page and hosting webinars. If you need to target customers, send them the link of the webinar through an email. In order to host your webinar, select one of the best services that can meet your requirements easily.

Lunch & Learn
Just like its name, presentation over a particular topic is given to clients over lunch. Such type of presentations takes almost one hour or more. It depends on the service provider to select conference room, restaurant or banquet for Lunch & Learn. Presentation of an hour gives enough information to customers on selected topics. It is the right time when service providers can talk about anything they like to discuss. Keep in mind, your presentation must be informative and convincing material to get some productive results.

In large corporations, lunch and learn meetings are often arranged for professional development. In order to be invited to lunch and learn, one must follow 80/20 rule concerning content versus marketing information. Get in touch with HR departments to determine the way to book lunch and learn presentation. Keep summaries of previous topics on one-sheet form to show your presentation content.

Open House
Open house is hosted by businesses to commemorate business anniversary, to have meeting with local businesses, or to inform clients about your new location. Social media, email, direct mail, or local chamber of commerce can be used to promote such events. Just like Lunch & Learn, you can offer beverages and some snacks to visitors. Always keep pamphlets and business cards to give summary of your services to interested clients.

Remember that while selecting an ROI event, your motive should always be to achieve your targets after investing money and time. Use interest-grabbing content for presentation so that visitors do not get bored during an event. In many situations, events do not give satisfactory results, so spare sometime to consider what went wrong. Define influential strategies to host future events to get great results.

About the Author: Ben Puzzuoli is Director of Sales & Marketing at DataDepositBox, a Toronto based cloud data backup service provider, which is listed at both the Toronto and Frankfurt Stock Exchanges. DataDepositBox technologies and solutions are currently used daily by over 200,000 customers, 1,000 resellers, 25 MSPs and private label partners for online backup and recovery, archiving, disaster readiness, secure file sharing and remote access. Visit DDB website here:



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