NEW YORK, NY – October 6, 2015 — /BackupReview.info/ — CA Technologies (NASDAQ: CA) today announced the results of a global study on the role of software as a business enabler, finding that in today’s application economy, it’s clear that digital transformation has reached every aspect of business. Put simply, exploiting modern technology and communications to transform one or more key aspects of your business to achieve a state of digital readiness has now become a mainstream activity to drive ROI.
In the application economy, businesses are moving at the speed of light to leapfrog their competition and accelerate the digital transformation of their organization. The study, Exploiting the Software Advantage: Lessons from Digital Disrupters, found that Digital Transformation is being driven as a coordinated strategy across a majority of organizations (55 percent), with many projects underway in multiple areas of the company, including customer services, sales and marketing, and product/service development. As a result, 45 percent of respondents have already seen measurable increases in customer retention and acquisition from their digital transformation initiatives and 44 percent have seen an overall increase in revenue.
The results also spurred the development of the Digital Effectiveness Index (DEI), a measurement tool developed in partnership with Freeform Dynamics. Using this measure, a group of top-performing organizations has emerged – the Digital Disrupters, identified as the top 14 percent of respondents.
“Not all businesses are on equal footing– some are forging ahead, some are getting left behind,” said Otto Berkes, CTO at CA Technologies, “In fact, there are some wide differences in overall effectiveness and maturity of digital initiatives—from significant revenue growth and customer retention to ultimately profits impacting the bottom line.”
In this elite group of Digital Disrupters, or those well on their way, respondents are already seeing impressive business benefits of embarking on a digital transition, including:
Additional key findings of the DEI include:
“While there are already successful companies who have become Digital Disrupters, mainstream businesses simply cannot continue with the status quo— they must undergo significant change to fully integrate digital into all aspects of their business,” said Berkes.
However, the good news for these businesses is that there is a clear set of common traits and behaviors among today’s Digital Disrupters. The study, which surveyed 1,442 respondents from 16 countries across nine industry sectors, found that Digital Disrupters are:
Survey Methodology
The global online survey of 1,442 senior IT and business executives was sponsored by CA Technologies and conducted by industry analyst firm Freeform Dynamics in July 2015. It was augmented by in-depth telephone interviews with key industry executives. For full survey methodology details, see the report “Exploiting the Software Advantage: Lessons from Digital Disrupters”.
About Freeform Dynamics
Freeform Dynamics is an IT industry analyst firm. Through our research and insights, we aim to help busy IT and business professionals get up to speed on the latest technology developments, and make better-informed investment decisions. For more information, and access to our library of free research, please visit www.freeformdynamics.com.
About CA Technologies
CA Technologies (NASDAQ:CA) creates software that fuels transformation for companies and enables them to seize the opportunities of the application economy. Software is at the heart of every business in every industry. From planning, to development, to management and security, CA is working with companies worldwide to change the way we live, transact, and communicate – across mobile, private and public cloud, distributed and mainframe environments. Learn more at www.ca.com.
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Press Contacts
Ramya Kumaraswamy
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Ramya.Kumaraswamy@ca.com
www.ca.com
Source: CA
Tags: CA
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