GLASGOW, SCOTLAND – December 14, 2015 — / — International Greetings PLC, one of the world’s leading designers, manufacturers and distributors of gift packaging and greetings, stationary and creative play products, relies on EMC Avamar from iomart to protect its business data.

The company, which also produces the iconic Tom Smith crackers that are part of the British Royal Family’s Christmas, chose Avamar because of the ability to store data with different retention periods. Sensitive financial data for example can be stored for much longer than other data.

Avamar only stores unique daily changes while maintaining daily full backups for immediate, single-step restore and only sends back changed blocks reducing network traffic. This minimises both backup windows and bandwidth requirements.

Mike Harris, Group IT Manager for International Greetings, explains, “We store some of the data that we can’t afford to lose, such as sensitive financial documents, for up to 26 weeks. For other data, where we only need a short retention period, we’ll just store it for a month.”

As well as cloud backup, iomart provides International Greetings with storage archiving and content filtering for the company’s business laptops.

Mike Harris continues, “The backup of our data is hugely important to us and is a subject that is discussed at board level.”

To read the full case study with International Greetings click here.

About iomart
Award-winning cloud company iomart Group PLC (AIM: IOM) enables businesses and organizations to operate their online data and IT environments safely and securely. Headquartered in Glasgow, Scotland, iomart partners with leading vendors such as VMware, Amazon, EMC, Microsoft, Asigra, Arbor and Dell to offer customers a centrally managed, controlled and completely agnostic set of hybrid, private and public cloud platforms. By owning a global network and datacenter infrastructure, iomart can support any customer who wishes to move seamlessly between any and all of these platforms with a consultative level of knowledge and expertise, delivering cloud services to meet exact business needs. For more information visit

Jane Robertson
PR Manager
iomart Group plc
Tel: +44(0)141 931 6400
Dir: +44(0)141 931 6474
Mob: 07827 948993
Twitter: @iomart

Source: iomart


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