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- Offers free extended trial periods for digital services paired with accessories
- New brand to be distributed globally by Brightstar Corp.
BARCELONA, SPAIN – Feb. 22, 2016 — /BackupReview.info/ — The mobile accessories industry will never be the same thanks toM.E.™, a trendsetting new brand satisfying the growing demand for more than just accessories. M.E. creates a complete solution by pairing mobile accessories with practical digital services to elevate the mobile experience – an innovation for the global mobile accessories industry.
M.E. gives people what they need to power, protect, charge, connect and listen with a broad line-up of mobile enhancements that are quickly becoming daily must-haves for mobile lifestyles. The impact, however, lies within the strategic partnerships delivering great value by including complementary services with the products. Today, M.E. announced options for accessories and services bundles, with more to come in the near future.*
For protection inside and out, M.E. combines device cases and other accessories with cross-device protection from McAfee® Multi-Access from Intel Security, and also with SurfEasy for Wi-Fi and VPN security. For those interested in cloud backup and storage, Pogoplug will also be paired with accessories. For music lovers, Brightstar is also arranging an extended free trial subscription for streaming music along with headphone purchases.
By 2020, ABI Research forecasts that global revenues for mobile accessories will grow to USD $101 billion, up from USD $81.5 billion in 2015. This presents an opportunity for retailers and operators to find innovative ways to create added value and deliver a unique experience tailored to each customer’s needs.
The new M.E. product categories include:
“We’re distributing M.E. because the mobile accessories industry is evolving and people don’t just want accessories – they want a complete solution with the mobile accessories and services that enrich our daily lives,” said Andy Zeinfeld, Brightstar’s President of Global Channel Development. “It’s a great addition to our existing portfolio of accessory brands, and the pairing of digital services adds a ‘wow’ factor that hasn’t been previously available to consumers.”
M.E. strategic partners offer services that consumers value and need to enhance their mobile lifestyles:
For additional information, visit MEaccessories.mobi or follow @M.E.mobile on Instagram. If attending Mobile World Congress February 22-25, visit the Brightstar pavilion in Hall 2, stand 2120, to learn more and see the products.
* M.E. bundles will be available for purchase starting spring 2016 in North and South America, Europe and Middle East, Asia and Australia through Brightstar. The extended free trial subscription periods vary, depending on the service. Specific countries and dates will be announced locally, and bundled options may vary by market.
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