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With the growing number of PCs and mobile devices per household, new survey highlights people value data more than hardware
BURLINGTON, MA – March 30, 2016 — /BackupReview.info/ – On the eve of the World Backup Day March 31, a new global study sponsored by Acronis®, a global leader in hybrid cloud data protection, reveals a growing understanding about the value of, and attitudes toward, the protection of personal data on computers, mobile phones and tablet devices. More than half of U.S. survey respondents have more than four devices in a household to protect and 41 percent of survey respondents fear losing photos and videos the most. Security and privacy were cited as key requirements for backing up data.
Emerging concerns for personal data protection
The data protection survey, conducted by Acronis with Google Consumer Surveys, focused on understanding data protection behavior and included respondents from the United States, Canada, United Kingdom, Germany, France, Spain, Japan, and Australia. Key findings from the global sample of more than 4,000 individuals include:
The most important data protection features were security (cited by 30% of respondents), ease-of-use at 36%, and privacy at 26%.
A new category of “data protectors”
“Data loss via hardware failure, file deletion, and ransomware are factors most people don’t think about on a daily basis, but when they do occur the results are devastating,” said John Zanni, CMO of Acronis. “Our survey results illustrate a growing general recognition of the value of data stored on family computers and devices, especially given the price people are willing to pay for their data. We hope that this new information, presented on World Backup Day, will encourage even more people to backup their data and protect their personal information.”
Three simple steps to improving your data protection
Protecting personal data is quick and easy – with Acronis True Image, in three clicks and 10 minutes, memories can be safe forever.
To take advantage of World Backup Day special offers on Acronis True Image, visit our website here.
Robert Moles, customer who exemplifies the role of family data protector, said, “I’m the family’s go-to guy to make sure things work. My wife has many hobbies and takes care of important photos for the whole family. And I have lots of videos and important documents. I make sure everything is saved on shared network storage and I use Acronis True Image to do incremental and full backups.”
Founded in 2003, Acronis protects the data of over 5 million consumers and 500,000 businesses in over 145 countries. With its more than 50 patents, Acronis’ products have been named best product of the year, and cover a range of features, including migration, cloning and replication.
For additional information, please visit www.acronis.com
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