Distributor to Rebrand Egenera’s Xterity Cloud Services as DirectCloud, Will Leverage Egenera’s CloudMigrate(SM) to Move New Customers to New Cloud Service

BOXBOROUGH, MA – Apr 4, 2016 — / – Egenera, a leading provider of wholesale cloud services and cloud management software to the channel, today announced a significant new partnership with Direct Distribution, a leading provider of professional IT services and products.

Based in Dublin, Direct Distribution will begin marketing Egenera’s Xterity Cloud Services immediately under the name DirectCloud.

“Xterity is a superior offering to others on the market. Egenera’s long history of delivering high quality cloud services and products, along with its strong EMEA presence, make Xterity the perfect choice for us to rebrand as DirectCloud,” said Macdara Wrynne, Managing Director, Direct Distribution. “We are excited to bring new and existing cloud customers onto DirectCloud via Egenera’s new CloudMigrate service, which will enable us to move customers quickly from on-premise environments to DirectCloud, along with new customers who are using competing cloud platforms.”

Announced today, CloudMigrate, is a new migration service that will enable organizations to seamlessly transition existing cloud-based servers or on-premise servers to Egenera’s Xterity wholesale managed cloud with minimal operational interruption. CloudMigrate will also enable service providers to gain significantly higher margins, better manageability and support than large public clouds. See related news release: “Egenera Announces CloudMigrate for Xterity Cloud.”

Egenera’s Xterity Cloud Services deliver a full range of dedicated, managed, public, private and hybrid cloud services, including Infrastructure as a Service (IaaS), Disaster Recovery as a Service (DRaaS), Backup as a Service (BaaS), and CloudMigrate exclusively through the channel. Xterity enables resellers to enter the cloud services market with no up-front capital or ongoing maintenance costs. Unlike reselling large public cloud services, Xterity delivers the margins resellers need to develop a profitable cloud services business.

“Direct Distribution is a leading distributor in Ireland offering products and services from the top manufacturers and developers in the IT industry,” said Pete Manca, CEO of Egenera. ”We are pleased to be working with this exceptional partner to fulfill a growing need in many organizations — that of a secure and state-of-the-art dedicated and managed cloud, at a competitive price point.”

About Direct Distribution
Direct Distribution, founded in 2009, holds relationships with key and trusted suppliers all over the world. From its beginnings as a value added reseller, Direct Distribution has acquired deep experience with the traditional distribution channel and has forged direct relationships with manufacturers and suppliers to provide customers with the best services and prices in the sector. Direct Distribution’s strategy of IT distribution evolved while working with the reseller community to provide next generation IT distribution to the IT trade channels.

About Egenera
Egenera is a leading provider of wholesale cloud services to the channel and data center infrastructure management software. Xterity, the company’s white label cloud service, offers revenue generating Infrastructure-as-a-Service (IaaS), Backup as a Service (BaaS), Disaster Recovery as a Service (DRaaS), and CloudMigrate to managed service providers (MSPs) and independent software vendors (ISVs) seeking to deliver cloud services with no upfront costs and with better margins than competing solutions. Headquartered in Boxborough, Mass., Egenera has thousands of global production installations, located in premier enterprise data centers, supporting service providers, their clients, and government agencies. For more information on the company, please visit Follow Egenera on Twitter, LinkedInand Facebook.

Contact Information:
Joanne Hogue
Smart Connections PR
+1 (410) 658-8246

Source: Egenera


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