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Datto Launches Datto Drive to Disrupt File Sync and Share Market for Small Businesses
Gives Away an Exabyte of Free Storage to the First One Million Companies
READING, UK & NORWALK, CONN. – May 2, 2016 – /BackupReview.info/ — Datto today announced the launch of Datto Drive, an inexpensive yet powerful file sync and share (FSS) service, intending to disrupt a highly commoditised market.
“Current file sync and share services are overpriced solutions for small businesses,” said Austin McChord, CEO and founder of Datto. “Anyone who’s paying hundreds or thousands of dollars every month for FSS will immediately see Datto Drive as a welcome alternative. Priced at just £10 (in EU) and $10 (in the US) per terabyte per month for an unlimited number of users in an organisation, Datto Drive is just one of many ways we’re empowering our partners to help small businesses run more efficiently and cost effectively. Better yet, we’re going to give away the first one million instances for Datto Drive for the first year for free.”
FSS is a critical service for small and mid-sized (SMB) companies, but current FSS providers are struggling to deliver the service at a price SMBs are willing to pay. The result is the widespread adoption of “freemium” consumer services that companies attempt to stitch together to avoid the high purchase price. Datto is taking a different approach by leveraging the low cost basis of the company’s 200 petabyte (PB) private cloud, coupled with a global license agreement with ownCloud, the established open-source leader in the FSS industry. The result is a significantly superior value proposition for Datto’s partners and their customers making Datto Drive dramatically more affordable than any other FSS offering in the market.
“Datto Drive blows Dropbox, Box and Anchor out of the water in every way that matters to small businesses – price, features and ease-of- use. That’s great news for Managed Service Providers, too, because we can start relationships with customers based on FSS and grow to include backup, business continuity and more,” said Mark Calzone, president of Ash Creek Enterprises.
Providing one million SMEs with an affordable File Sync and Share service will really shake this market up,” said Paul Tomlinson, Managing Director of Mirus IT Solutions. “In trials with our existing customers, they have welcomed the pricing, flexibility and features that Datto Drive offers. The one million SME target is also a novel and ambitious approach to bringing Datto MSP partners new business. There are 5.4 million SMEs in the UK, and we support Datto’s ambition to ensure that every small business works with an MSP to receive IT services in an increasingly complex IT environment.”
“We believe Datto Drive will be a catalyst to bring together thousands of MSPs with millions of small companies,” said R. Brooks Borcherding, Chief Revenue Officer of Datto. “Datto is constantly looking for opportunities to strengthen the MSP community and enhance the value this essential ecosystem delivers to small and mid-sized businesses. Datto Drive not only delivers a unique opportunity for Datto partners, but by protecting data at the file level, also serves as a key component to Datto’s total data protection platform.”
According to Gartner, “User demand is leading to enterprise file synchronisation and sharing (EFSS) increasingly becoming a priority for organisations building a modern digital workplace. There is a growing awareness of, and pressure to use, EFSS capabilities in digital business initiatives to make employees, partners and even clients more productive and effective in their work. The growth of mobile clients, bring your own device (BYOD) programs and employee use of personal cloud storage services make EFSS an urgent priority for protecting information.” 
SMBs can sign up for Datto Drive ( https://dattodrive.com/ ) and receive a year of free service. Datto Drive premium accounts are available for companies looking for increased storage capacity and additional benefits such as 24 x 7 support. If interested in learning more, SMBs and Managed Service Providers can attend Datto’s complimentary webinar on Datto Drive on 5th May: http://www.datto.com/events/introducing-datto-drive
 – Gartner DzCritical Capabilities for Enterprise File Synchronization and Sharingdz by Jeffrey Mann, Charles Smulders, Monica Basso. October 29, 2015.
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