Helps Customers Tackle Data Sprawl and Reduce Storage Costs


  • EMC introduces Enterprise Copy Data Management (eCDM) software, expanding EMC’s portfolio to address growing challenge of copy sprawl
  • New eCDM software modernizes primary storage and protection efficiency with pan-enterprise data management software and cloud-based analytics service
  • Enables organizations to discover, automate and optimize copy data to reduce costs and streamline operations

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EMC WORLD, LAS VEGAS – MAY 02, 2016 — / — EMC Corporation (NYSE:EMC) today announced EMC Enterprise Copy Data Management (eCDM), new software that enables organizations to regain control of the spiraling costs of storing and managing multiple copies of the same data. Despite the exponential reduction in the per-gigabyte cost of storage, total storage costs can rise as lightweight, zero-cost snaps drive behaviors that encourage businesses to create and keep multiple copies of the same data. Just as the ‘cc’ function in email can make it too easy to create data sprawl in the email inbox, unmonitored snaps can cause the same problem in the data center. IDC estimates that, by 2018, global businesses will waste $51B storing data on the wrong tier of storage, or storing data they no longer need. eCDM provides companies with a pan-enterprise solution to streamline their processes for monitoring, managing and analyzing copy data.

Individual administrators, by necessity, continue to create copies of data to meet their needs including data protection, operations, test/dev and analytics. Without governance of this self-service copy creation 82% of businesses now have at least 10 copies of any single production instance of data. eCDM specifically addresses the inefficiencies and related challenges created by this dynamic, enabling businesses to maximize infrastructure efficiency to reduce costs.

eCDM helps modernize operations through automated copy data monitoring and management. With user-defined service plans, organizations can ensure they are storing the right number of copies in the right place, and deliver consistent service levels across the business.

Unlike traditional copy data management products, eCDM is non-disruptive and provides a holistic view of copy data, while still empowering self-service copy creation. eCDM extends the native efficiencies available within EMC arrays, such as VMAX ® All Flash, XtremIO ® and Data Domain ® systems, to discover existing copies across primary and protection storage without introducing new infrastructure or complexity. This provides a global overview while still enabling storage and database admins to create and use copies from their native utilities such as Oracle RMAN and storage integrated copy data management.

EMC Enterprise Copy Data Analytics (eCDA), a new analytics-as-a-service offering designed to complement eCDM, will provide insight to proactively optimize infrastructure. EMC eCDA will enable data-driven decision making, including actionable recommendations and service plan modifications to further maximize efficiency.

Available in Q3, eCDM will initially focus on addressing copy sprawl in EMC systems, including visibility into VMAX All Flash, EMC VMAX3 ™ , XtremIO and EMC Data Domain systems. eCDA will be available in Q32016.

James O’Neil, Chief Technology Officer, First National Technology Solutions
“At First National Technology Solutions, we’re committed to offering the best data center services possible, so we are always working to deliver simple tools that allow our customers to take the complexity out of managing storage through the lifecycle of their data. With EMC Enterprise Copy Data Management, we can now provide our customers with more insight into their data, empowering them to make informed decisions about what they’re storing and for how long. We expect this to help our customers to avoid data sprawl as well as monitoring protection compliance. Plus, being able to optimize for the right storage platform helps us to control costs, so we’re able to provide competitive pricing as well as additional benefits to our customers.”

Phil Goodwin, Research Director, Storage Systems and Software Practice
“Businesses are facing a massive challenge when it comes to copy data. The low cost of storage means that many organizations have taken a relaxed attitude to the number of copies of data stored, but with data volumes continuing to spiral, the financial advantage of addressing the issues becomes significant. Furthermore, knowing that you don’t have enough copies on the right storage of critical data to meet service level objectives is a business-critical issue. Solutions like eCDM are designed to help businesses start addressing these challenges now, before they spiral out of control.”

Beth Phalen, Senior Vice President of Data Protection and Availability Solutions, Core Technologies, EMC Corporation
“To modernize business processes, customers need a complete vision of all the data across the organization – no gaps, no silos, no misinformation. eCDM links together a complete picture of the copy data across a business from primary to protection storage, ensuring customers have the right copies of the right data in the right place. eCDM is the first product to bridge the gap between data protection and data management, addressing the pressing challenge of  ensuring the right levels of protection while also addressing  copy data sprawl; helping organizations dramatically reduce cost while increasing confidence that their data is protected consistently and completely .”

IDC Insight – The Copy Data Problem: Analysis Update – Phil Goodwin Ashish Nadkarni February 2015, IDC #254354 Reference approved by IDC

EMC Corporation (NYSE:EMC) is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at

Jen Sorenson

Source: EMC

Enterprise Copy Data Management, Data Domain, VMAX, VMAX3 XtremIO and EMC are trademarks or registered trademarks of EMC Corporation in the United States and/or other countries. All other trademarks used are the property of their respective owners.

This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) risks associated with the proposed acquisition of EMC by Denali Holdings, Inc., the parent company of Dell, Inc., including, among others, assumptions related to the ability to close the acquisition, the expected closing date and its anticipated costs and benefits; (ii) adverse changes in general economic or market conditions; (iii) delays or reductions in information technology spending; (iv) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (v) competitive factors, including but not limited to pricing pressures and new product introductions; (vi) component and product quality and availability; (vii) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (viii) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (ix) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (x) the ability to attract and retain highly qualified employees; (xi) insufficient, excess or obsolete inventory; (xii) fluctuating currency exchange rates; (xiii) threats and other disruptions to our secure data centers or networks; (xiv) our ability to protect our proprietary technology; (xv) war or acts of terrorism; and (xvi) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.

i IDC Insight – The Copy Data Problem: Analysis Update – Phil Goodwin Ashish Nadkarni February 2015, IDC #254354 Reference approved by IDC



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