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- – Award Indicative of Commvault’s Data Driven Approach to Digital Content Marketing – -
Tinton Falls, NJ and Nashville, TN. (SiriusDecisions) – May 26, 2016 — /BackupReview.info/ — Commvault (NASDAQ: CVLT), a global leader in enterprise data protection and information management, today announced that its Senior Director of Worldwide Digital Marketing, Dawn Colossi, will keynote at the SiriusDecisions 2016 Summit on May 27 and that Commvault had been awarded a SiriusDecisions Return on Integration (ROI) Award for its data-driven approach to its digital content marketing strategy.
The recognition from SiriusDecisions acknowledges a best-practices approach to leveraging data for improved business insight and decision making which is at the center of the company’s recent ‘smarter marketing’ initiative and, interestingly, at the core of Commvault’s value proposition for customers.Commvault was named a recipient of the SiriusDecisions ROI award for demonstrating Commvault’s improved company performance by leveraging the power of data to deliver valuable and relevant content to Commvault’s audiences. The SiriusDecisions ROI award recognizes companies for their outstanding achievements in sales, marketing and/or product alignment, and as a result, have improved company performance.
“When we looked at our marketing data, and specifically what our audiences were consuming, we could see that they were searching for content that would help them solve their specific business problems,” said Colossi. “Therefore, we decided to adjust our strategy and focus more on developing and delivering content that help our audiences solve these problems, and not simply sell them solutions. Commvault is a data-driven company, and our content marketing strategy reflects that. We’re using the insights we gain from our marketing data to focus our content to the reader’s specific pain point ensuring we’re relevant, and helpful, to that reader.”
In her keynote at the SiriusDecisions 2016 Summit, Colossi will describe Commvault’s data-driven approach to content marketing in the B2B buying and selling processes, building on the Summit’s theme of “The Art and Science of Intelligent Growth.” By sharing details on Commvault’s content marketing success, the audience will better understand how to develop and implement a successful data-driven digital engagement model.
“Data is at the center of our smarter marketing strategy and is the key ingredient to understanding the needs of our audiences across all stages of the buyers’ journey,” said Chris Powell, Chief Marketing Officer, Commvault. “Our recent ROI award and keynote at the SiriusDecisions Summit is a testament to our commitment to leveraging the power of data to have meaningful conversations with potential customers that help them solve business challenges with content that is interesting, timely and relevant. We are proud of the great strides our digital team has made and look forward to their continued success.”
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©1999-2016 Commvault Systems, Inc. All rights reserved. Commvault, Commvault and logo, the “C hexagon” logo, Commvault Systems, Solving Forward, SIM, Singular Information Management, OnePass, Commvault Galaxy, Unified Data Management, QiNetix, Quick Recovery, QR, CommNet, GridStor, Vault Tracker, InnerVault, Quick Snap, QSnap, IntelliSnap, Recovery Director, CommServe, CommCell, ROMS, Commvault Edge, and CommValue are trademarks or registered trademarks of Commvault Systems, Inc. All other third party brands, products, service names, trademarks, or registered service marks are the property of and used to identify the products or services of their respective owners. All specifications are subject to change without notice.
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