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One in Three Believe a Good Photo is Worth More Than the Price of Admission, but Twice as Many are Unable to Capture the Experience Due to a Lack of Storage
IRVINE, Calif. – June 7, 2016 — /BackupReview.info/ — Most people don’t have “digital storage” on their music festival packing list, but that’s a rookie mistake according to 76 percent of music festival attendees who recently participated in a consumer study conducted by Edelman Intelligence, which was commissioned by Western Digital Corporation (NASDAQ: WDC).
The survey of more than 1,000 music festivalgoers across the United States analyzed the importance of taking photos and videos at music festivals, the problems people tend to run into and how they cope with it. Key findings include:
Must-have Photos and Videos
Houston, We Have a Problem
Missing the Moment
Deleting a Memory
“At a music festival, documenting the event so that it can be relived and shared later, is a fundamental part of the experience,” said Sven Rathjen, vice president of content solutions products at WD. “Sadly, three in four people surveyed ran out of storage space at some point and became either unable to capture anything further or – perhaps worse – forced to ignore the festival so that they can make on-the-spot decisions about what to delete. At Western Digital, we don’t believe in those choices. Using products like wireless hard drives, network attached storage and personal clouds, consumers can have all the space they need to keep it coming.”
About Western Digital
© 2016 Western Digital Corporation or its affiliates. Western Digital, WD, and the WD Logo are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. Other trademarks, registered trademarks, and/or service marks, indicated or otherwise, are the property of their respective owners.
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